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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

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Insurance Companies That Show Empathy Will Win Hearts … and Customer Loyalty

Hallmark Business Connections

McKinsey research shows that customers appreciate it when companies take their needs into consideration. When you care about their interests, they respond by rewarding you with immediate purchases and long-term loyalty. Cards go out in a timely fashion, and no one has to find stamps!

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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards.

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Cosmetics Brands’ Untapped Insight Offers Ingredients for Success

NetBase

By doing this, they can: * Better understand and capture all customer conversations. Separate out key topics that mean the most to their business, pinpointing actionable customer care issues, demographics, influencers, and more. One of the biggest contenders in the ring, they are hitting hard with their customer service savvy.

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Better Service Begins with Better Surveys

GetFeedback

It’s become increasingly fashionable in web design to include very thin fonts with low contrast coloring compared to the background. The last thing you want to do is frustrate a customer who is volunteering their time to give you feedback because they can’t read your survey! Make it readable.

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24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands

Storyminers

In order to retain customers and create loyalty, you have to know what drives your particular customers. This means you have to listen to your customers, get to know them and use what engages each particular customer to build relationships and make them feel cared for. It’s all about the customer experience.

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