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4 Ways to Improve Customer Experience in 2018 – guest post from CCW NOLA

ijgolding

During the hiring process, ask questions that will provide insight into a potential employee’s values, and only choose employees who have a real passion for providing excellent customer service, rather than those who are simply going through the motions. Send company personnel to a customer experience conference.

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No Joke! The Role of Humor in Customer Experience

Michelli Experience

“ If those signs from the universe weren’t enough to spark this blog, I subsequently watched a customer experience professional at another business masterfully use humor to de-escalate a customer complaint. How and when should we use humor to engage customers? Tips for the Journey.

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Resourcing up the silos – Beth Richardson investigates the world of customer experience job vacancies!

ijgolding

One will focus purely on acquiring customers, including running digital marketing campaigns. Five will focus on customer service, with responsibility for leading a customer care team and overseeing complaints and continuous improvement. But these roles are not entirely what they appear to be. Say what you mean.

Resources 145
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Guest Post: What a CX Professional Can Learn from a Top Salesperson

ShepHyken

If you’re a Customer Experience specialist, you might think that salespeople are not the kind of role models to get customer care tips from. I give them customer experience tips and insights, not the other way around.”. In fact, you’re probably telling yourself – “Salespeople? But you’d be surprised.

Roadmap 116
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Q&A With Siqi Chen, Cofounder And CEO, Heyday

Forrester

Thinking you know your customers will no longer cut it when it comes to delivering a top-notch customer experience. To create the most compelling differentiated experiences, firms not only need to know their customers but also understand what their customers care about most.

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How Fast Data Can Turbocharge the Customer Experience

Think Customers

Big Data can provide marketers and customer experience professionals with a wealth of information about customers such as web pages they've visited, sentiments they've shared about brands on social media sites, and other information that can provide insights about customers' preferences, needs, and behaviors.

Data 40
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Find the ROI in CX

Think Customers

And like marketers, quantifying the ROI of CX improvements is complicated by the breadth of engagement across multiple channels over the customer life cycle. Since businesses are coordinating functions from sales and marketing to customer care, identifying the critical touch points is difficult.

ROI 52