ClearAction

FEBRUARY 27, 2017

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

Voice of Customer 71

Voice of Customer Effort Score ROI Metrics 71

Bob Hayes

NOVEMBER 5, 2017

Analytical Leaders Focus on Generating Customer Insights. Analytical Leaders focus analytics efforts on understanding customers. Generally speaking, the top use of analytics for Analytical Leaders was to generate customer insights while the top use of analytics for Analytical Laggards focused on internal matters (see Figure 1).

Competitive Advantage 101

Competitive Advantage Data Customer Experience Analytics 101

Bob Hayes

NOVEMBER 5, 2017

Analytical Leaders Focus on Generating Customer Insights. Analytical Leaders focus analytics efforts on understanding customers. Generally speaking, the top use of analytics for Analytical Leaders was to generate customer insights while the top use of analytics for Analytical Laggards focused on internal matters (see Figure 1).

Competitive Advantage 94

Competitive Advantage Data Customer Experience Analytics 94

ClearAction

FEBRUARY 27, 2017

Customer experience maturity models place organizational adoption and accountability for driving business change per VoC at the tail-end of the customer experience management effort. This reflects the unfortunate current reality, but it does not guide managers to set themselves up for success.

Voice of Customer 48

Voice of Customer Effort Score Metrics ROI 48

ClearAction

SEPTEMBER 27, 2018

Like clay on a potter’s wheel, your customer experience foundation must be well-centered or cracks will appear in what your customers see. Like clay, your culture is pliable as long as there’s a thirst for customer insights and passion for applying them. Innovation — Creating Mutual Value.

Customer Centricity 74

Customer Centricity Sports Policies Culture 74

BirdEye

MARCH 24, 2023

For example, if you email customers monthly snapshots of their results, include a social media sharing button or link that allows them to share those results with their followers on LinkedIn. Advertising Advertising can increase brand visibility and grow your customer base. YouTube is the largest online video platform.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

ClearAction

DECEMBER 31, 2015

Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. Shared vision, strategic planning, and governance are rarely discussed in customer experience literature.

Strategy 48

Strategy Customer Experience ROI Sports 48

ClearAction

JANUARY 16, 2016

The enterprise feedback management (EFM) systems that promised to free-up so much time, compared to the old manual methods of collecting and reporting customer feedback, have instead fully consumed managers with real-time VoC dashboards in the effort to reach out to negative raters and convert individual customers to brand evangelizers.

Customer Experience Management 48

Customer Experience Management Customer Journeys Policies Customer Centricity 48

Qualtrics

OCTOBER 22, 2021

Returns customer experience data to Imperfect Foods’ data warehouse for future segmentation and personalized targeting Within three weeks of activating the integration, Imperfect Foods captured 100% of their active customer base as Experience IDs. Resources: Custom CDP Solutions from our partner commonFont.

Data 26

Data Customer Experience Touchpoint Feedback 26

delighted

JULY 19, 2019

It’s how they feel about their entire experience with your brand, both offline and online. Further reading and resources: What Is Customer Experience? Digital Customer Experience (DCX). As you may have noticed, the main distinction between DCX and CX is the focus on experiences via digital channels.

Resources 56

Resources Customer Journeys Customer Experience Net Promoter Score 56

Lumoa

MAY 21, 2018

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Marketing is about creating brand experience.

Customer Experience 326

Customer Experience Customer Centricity Net Promoter Score Feedback 326

Lumoa

OCTOBER 31, 2018

More brands will (and should) bring up customer feedback to the decision-makers in the company, and with the help of some new amazing technologies , we’re changing the way businesses see their customers. Find someone to champion customer experience at the c-suite and give them influence and resources to actually get things done”.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

SurveySensum

NOVEMBER 23, 2023

GetFeedback GetFeedback is a customer experience solution purpose-built for integration with Salesforce (other integrations are also available). This software offers several CX tools, including NPS surveys and various resources. SurveySparrow SurveySparrow is an omnichannel customer experience management tool.

NPS 52

NPS Net Promoter Score Software Tools 52

SurveySensum

DECEMBER 1, 2021

GetFeedback is a customer experience solution purpose-built for integration with Salesforce (other integrations are also available). This software offers several CX tools, including NPS surveys and a wide variety of resources. Medallia Experience Cloud can compute scores and give you customer insights.

NPS 52

NPS Tools Net Promoter Score e-support 52

Lumoa

MAY 21, 2018

Organizational roles in customer experience management. Marketing Marketing, which often substitutes or fulfils the role of Customer Experience management, must tailor the customer communications to align with customer segments. Marketing is about creating brand experience.

Customer Experience 160

Customer Experience Customer Centricity Net Promoter Score Feedback 160

Comm100

DECEMBER 1, 2017

The third most important priority to companies for 2018 is improving the voice of their customer strategy. In order to improve the customer experience, companies must first deeply understand their customer base. Agents that are happier can better care for customers, inspiring loyalty through quality service.

Contact Center 106

Contact Center Report Customer Journeys Customer Centricity 106

ClearAction

JULY 23, 2023

There may be several other groups in your company who are interfacing with or directly addressing needs of customers. Why this accelerates B2B CXM maturity: This built-in extended CXM team is a treasure trove of customer insights, engagement, and value-generating opportunities. What are some of the opportunity costs?

Government 62

Government B2B Customer Experience Customer Journeys 62

ClearAction

OCTOBER 10, 2017

VMware’s practices are a more strategic type of customer experience transformation relative to the typical one-by-one follow-up with customers who gave low survey ratings and single departments chipping away at voice-of-the-customer insights they unilaterally control.

B2B 83

B2B Customer Experience Leadership Analysis 83

Comm100

DECEMBER 11, 2017

You should find that simply by humanizing your customers through overt profiles and challenging your staff to think more deeply about their needs, your staff start to think less about your products and services in isolation, and start to think more about how they fit your customer base. Mobile Customer Support.

Customer Experience 118

Customer Experience Social Media Self Service Multi-Channel 118

SurveySensum

JULY 14, 2020

With over 20 years’ of extensive work experience across the Big 4 Assurance & Consulting Companies, plus Two Major Telecom companies in Indonesia, Rudy Dalimunthe is currently working with Indonesia’s #1 E-Commerce company, Tokopedia. He specializes in operationalizing customer insight to drive better customer outcomes.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

ClearAction

MARCH 20, 2020

Unless you’re acting on the insights in ways that help your whole customer base benefit now and in the future, you’re likely expending a lot of energy and resources without moving the needle significantly. By this she’s referring to customer insights you have on-hand, that have yet to be harvested.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

NobelBiz

FEBRUARY 21, 2023

Omnichannel will become a must, a path that all customers go through. While omnichannel plays a key role, it is still crucial to focus on the Optichannel to fully understand your customer base and their channel preferences. Please find out more from our podcast episode Understanding your customer: Omnichannel vs. Optichannel 2.

Call Center 52

Call Center Customer Engagement Technology Engagement 52

Qualtrics

JUNE 1, 2021

Standard Chartered’s XM journey started in 2019 with the simple goal of getting to know customers better. Within 18 months, the XM program has rapidly scaled to become a key pillar in the organization’s goal of growing its customer base. Getting buy-in for experience transformation.

Banking 43

Banking Touchpoint Effort Score Contact Center 43

Experience Matters

APRIL 7, 2015

1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. Our services team has helped with over 1,000 customer experience management initiatives. Clarabridge.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Thematic

JUNE 3, 2021

Will you choose a survey tool or a customer experience management platform? Check what existing customers are saying. Surveys can be either ‘ad-hoc’ (also known as one-off or dip), transactional (also called journey-based) or relational. It enables you to get a fuller understanding of your customer base.

Survey 62

Survey Tools Customer Experience Measurement 62

Lumoa

JUNE 22, 2021

About this episode In this episode, we are joined by Merete Medle, Customer Experience Manager at ICE Norway. We talk about democratizing customer experience in organizations and the importance of being able to offer diverse experiences. Sofia: So well, you do like a lot of things. Merete: Yeah.

Customer Centricity 208

Customer Centricity Customer Experience Hotels Customer Journeys 208