Heart of the Customer

MARCH 12, 2019

At Heart of the Customer, we’re pleased to introduce our forthcoming book on journey mapping best practices! Journey mapping opens up extraordinary avenues for business growth, but only when done wisely and well. The post Introducing “How Hard Is It to Be Your Customer?

Customer Journeys 68

Customer Journeys Customer Focused Case Study Study 68

ShepHyken

JANUARY 4, 2017

Assuming you have the customer service vision statement – or mantra, as I like to call it – the next step is to prove how everyone in the organization impacts that vision. Start with your basic customer journey map that shows all of the typical interactions – or touchpoints – that the customer has when doing business with you.

Customer Journeys 98

Customer Journeys Customer Focused Culture Touchpoint 98

Experience Investigators by 360Connext

NOVEMBER 26, 2019

Customer Experience Leaders Have a Global Customer Focus. Even after over a decade of helping small and large businesses alike, I still meet leaders who believe that Customer Experience is just about so much call-center scripts or proper protocol around customer complaints. Share the best stuff! Get to the root cause.

Customer Focused 208

Customer Focused Customer Centricity Call Center Communication 208

Experience Investigators by 360Connext

SEPTEMBER 22, 2020

What is a Customer-First Culture, and Why is It Important? There are plenty of noble reasons for wanting to create great customer experiences. Each interaction a customer has with your brand is an opportunity to make their day even the slightest bit brighter , which is as meaningful today as ever. Culture is a funny word.

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Culture Company Lifetime Customer Customer Centricity 251

Clarivate

APRIL 9, 2019

They knew they needed a way to identify what mattered most to their customers and a way to drive their own focus and actions to improve those customer interactions, so Starkey focused on mapping their customer journey. There is a strong correlation between customer experience and financial outcomes.

Customer Journeys 45

Customer Journeys Technology Leadership Touchpoint 45

Horizon CX

MARCH 19, 2022

Therefore, it’s incumbent upon organizations to get the AI technology right first and unfortunately what is often overlooked in the application of the technology is the cultural aspect—the people side of the equation—and how it integrates within the technology. Small wonder then that the ROI of AI is only being reported by 10% of businesses.

Customer Journeys 130

Customer Journeys Touchpoint Average Handle Time Survey 130

Clarivate

JULY 7, 2017

We spoke about many trends in the CX/Journey Mapping market space. One unexpected trend she highlighted was how companies are finding that the process of Journey Mapping can connect silos and launch cross-department communications leading to broader customer awareness, and ultimately better CX. CX Improvements.

Customer Journeys 53

Customer Journeys Connections Touchpoint Exercises 53

Experience Investigators by 360Connext

JANUARY 18, 2022

One of the traits of successful organizational culture is how that intangible but important aspect of culture – how we want all employees to see who we are and where we fit in the world – needs to be “pervasive,” according to research published in the Harvard Business Review. Our customer’s journey today.

How To 378

How To Customer Journeys Culture Training 378

Experience Investigators by 360Connext

MARCH 30, 2016

Co-creation sessions, customer journey workshops and customer-focused innovation summits can sound so sexy and intriguing. We envision a group working cohesively, rolling up their collective sleeves to create an improved customer-centric culture and earn long-term loyalty from customers.

Customer Focused 110

Customer Focused Innovation Customer Journeys Customer Centricity 110

Experience Investigators by 360Connext

OCTOBER 6, 2014

Customer experience is about so much more than call-center scripts or proper protocol around customer complaints. The best companies, the ones we know as customer experience leaders, adopt a customer focused view to everything. Silos make understanding the customer journey that much harder.

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Customer Focused Employee Engagement Call Center Social Media 275

Beyond Philosophy

DECEMBER 4, 2014

Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus. Creating a Customer-Focused Process. The typical journey map is usually insufficient.

Customer Focused 153

Customer Focused Customer Journeys Customer Centricity Employee Engagement 153

Experience Investigators by 360Connext

DECEMBER 17, 2019

#7: 4 Ways the Experts Master Journey Mapping. If you’ve embarked on a journey mapping initiative , are you sitting motionless in the water, hoping the wind will take you where you want to go… or are you “tacking” by assessing where you are, where the wind is blowing, and asking what’s next?

Customer Journeys 178

Customer Journeys B2C Touchpoint B2B 178

ShepHyken

MARCH 10, 2024

5 Straightforward Ways Small Business Owners Can Create a Stellar Customer-Focused Culture by Steven Van Belleghem (America’s Small Business Network) Embarking on a journey to craft a customer-focused culture within a small business landscape isn’t just about adhering to the norms—it’s about redefining them.

Self Service 79

Self Service Customer Service Airlines Touchpoint 79

Experience Investigators by 360Connext

JULY 28, 2020

Consider this case study: For more than three decades the Business Roundtable , the association of CEO’s from America’s leading companies, had encouraged corporate leaders to consider the goals of their businesses to be focused squarely on shareholder value. Are there personas and/or customer segments? Is it consistent?

Strategy 225

Strategy Customer Journeys Customer Experience Net Promoter Score 225

InMoment XI

FEBRUARY 14, 2024

How Omnichannel Customer Experience Affects Integrated CX Omnichannel customer experience strategies are the building blocks of creating a truly integrated customer experience. What are the Advantages of Omnichannel Customer Experience? But, it may not be as hard as you think. Schedule a demo today!

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Omni-Channel Customer Experience Social Media Touchpoint 260

Horizon CX

DECEMBER 1, 2023

The Crucial Link Between CX and Strategic Goals: Effectively advocating for customer-centric strategies involves aligning proposals with the overarching strategic goals and objectives of the organization. These organizations prioritize understanding and meeting customer needs, leading to increased customer satisfaction and loyalty.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

ECXO

MAY 11, 2023

You’ll also probably know that the most successful companies go beyond offering quality products and services, and competitive prices, to design experiences that differentiate their brand and create emotional connections with customers. Everything they do is built around their customers. They are not profit-centred.

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Customer Centricity Customer Journeys Self Service Culture 52

Experience Investigators by 360Connext

JANUARY 28, 2020

Your mission, if you choose to accept it, is to begin at the beginning, build your case, and create a coalition of customer-focused leaders. First, understand the true costs of NOT investing in customer experience. Related: How to Improve Customer Service Training with Simple Metrics.

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Customer Journeys Net Promoter Score ROI Metrics 250

Experience Investigators by 360Connext

MARCH 12, 2018

That leader had an epiphany about customer-centric culture. If we focus on customers, we will be a better organization. And a few months later, people are rolling their eyes when a colleague says “remember how we’re supposed to be focused on the customer?” Once upon a time, there was a leader.

Customer Centricity 137

Customer Centricity Customer Journeys Culture Training 137

ShepHyken

MAY 29, 2020

This week we feature an article by Annette Franz, CCXP; founder + CEO of CX Journey Inc. She shares tips on how to create an effective customer-centric company culture. There’s a lot of talk about customer-centricity and customer-centric organizations, but what does that really mean? Let me explain each one here.

Customer Centricity 82

Customer Centricity Culture Customer Journeys Leadership 82

Experience Investigators by 360Connext

JULY 24, 2019

Retrofitting customer experience means baby steps and giant leaps. The struggle to move an entire organization from product- or sales-focused to customer-focused is intense. CX Problem #2: Customer focus is limited to customer-facing roles. Organizational culture and systems can’t change.

Customer Journeys 110

Customer Journeys Culture Customer Centricity System 110

ShepHyken

MARCH 1, 2021

Here’s his take on CX programs, and specifically, building and sustaining a customer-centric culture that contributes to repeat business (even loyalty) and evangelism. Foundational Steps for Customer Journey Mapping Initiatives by Dom Nicastro. It’s been a while, so here’s another one.

Customer Journeys 81

Customer Journeys Customer Service e-support Self Service 81

InMoment XI

OCTOBER 18, 2023

Apply The Art of Integrated CX Strongest Signals: Comprehensive Data Collection The first step towards delivering an omnichannel customer experience is to gather customer experience data from every conceivable source. This holistic approach provides a 360-degree view of the customer journey.

Customer Experience 260

Customer Experience ROI Return on Investment Financial 260

Heart of the Customer

APRIL 11, 2019

Note: We’re celebrating the upcoming launch of our new book, “How Hard Is It to Be Your Customer? Using Customer Journey Mapping to Drive Customer-Focused Change,” by Mapper-In-Chief, Jim Tincher and B2B Practice Lead, Nicole Newton. Three weeks […].

Customer Journeys 60

Customer Journeys B2B Customer Focused Customers 60

Blake Morgan

JANUARY 20, 2022

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. He offers a European perspective on employee and customer engagement and customer focus and shares interviews with top CX leaders. . Annette Franz

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Case Study Customer Journeys Competitive Advantage Customer Centricity 96

ShepHyken

JUNE 7, 2021

Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways. Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona.

Customer Service 135

Customer Service Loyalty Programs Customer Journeys Customer Centricity 135

Feedbackly

OCTOBER 30, 2023

In this regard, every aspect from the moment the customer comes into contact with the brand until the post-purchase stage is refined and improved to meet customer needs and expectations. A CX program quintessentially needs a comprehensive customer journey map and a thorough understanding of your targeted audience.

Customer Journeys 52

Customer Journeys Customer Experience Effort Score Touchpoint 52

ijgolding

JUNE 14, 2017

So, to bring it to life in the most effective way possible, we re-created the customer journey in the centre of our head office building, with an enormous red stiletto shoe as the centrepiece, foot prints on the floor led our people through real life displays of the four stages of our customer journey.

Customer Centricity 171

Customer Centricity Communication Culture Customers 171

Customer Bliss

JULY 26, 2016

You need to move from widgets, spreadsheets, numbers, and KPIs to a “why” culture — and one centered around stories. Here’s one example: Safelite had a hypothesis that all customers wanted a two-hour time window, i.e. between 2pm-4pm. Renee recommends two major channels: customer focus groups and data points.

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Customer Journeys Customer Experience Chief Customer Officer Culture 100

ShepHyken

JANUARY 18, 2021

For example, I believe you should obsess about customer journey maps, but they have to be done right. 5 Key Customer Loyalty and Engagement Trends for 2021 by Michelle Wildenauer. Diginomica) How do you enrich the customer experience amidst the current turbulence? Follow on Twitter: @Hyken.

Self Service 128

Self Service Customer Service Customer Journeys B2B 128

Customer Bliss

JUNE 6, 2018

The purpose of this work is to galvanize the organization to deliver experiences customers want to have again – to ‘earn the right’ to customer growth. Customer-focused actions are the reactions to survey results, an executive in the field getting direct customer feedback, or a letter that lands on someone’s desk.

Strategy 193

Strategy Customer Journeys Chief Customer Officer Leadership 193

ijgolding

OCTOBER 3, 2016

It is extremely common to find businesses with lots of customer insight activity, with an NPS or CSat programme or both in action. Customer journey maps of all shapes and sizes are adorning many a conference room wall. Enough customer personas have been created by businesses to launch a new country!

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Customer Centricity Customer Experience Customer Journeys Chief Customer Officer 263

Experience Investigators by 360Connext

OCTOBER 2, 2018

But what’s even trickier is when you may not have customer experience or customer insights in your title. Maybe you’re a survey pro or a journey mapping guide, but only when your regular duties allow. Being a customer-focused leader is a tall order. with or without the fancy title and proper job duties.

Customer Experience 225

Customer Experience Customer Journeys Culture Leadership 225

Michelli Experience

DECEMBER 2, 2015

At Mercedes-Benz USA, extensive training on active listening and empathizing was offered enterprise-wide early and repetitively along their journey. Don’t be Caught Without Your Map – Unless you happen to enjoy wandering about aimlessly, a customer journey map is an essential tool for streamlining customer experience improvement.

Customer Journeys 140

Customer Journeys Customer Experience How To Leadership 140

Experience Investigators by 360Connext

OCTOBER 17, 2023

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

Customer Bliss

APRIL 23, 2019

Look for language around leadership engagement, culture, and that your role is defined beyond tactics. People (and organizations) don’t change overnight to suddely become customer-focused. What are things you would always do for customers?” This may seem silly, but read the job description very specifically.

Chief Customer Officer 135

Chief Customer Officer Customer Journeys How To Leadership 135

Horizon CX

MAY 19, 2023

An organizational transformation refers to a significant and intentional change in the structure, processes, culture, and strategic direction of an organization. Transforming an entire organization requires addressing multiple factors simultaneously, such as strategy, structure, processes, culture, and people.

Customer Centricity 130

Customer Centricity Leadership Culture Customer Experience Management 130