Optimove

JANUARY 6, 2022

This is not the case with most “customer loyalty” initiatives. But, in a digital-first, eCommerce-led world, the truth is that the Acquisition VS Retention dilemma should be a top priority for every business. 77% are likely to stay with a brand with a loyalty program.

Loyalty Programs 40

Loyalty Programs Ecommerce Advertising Loyalty 40

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Or, in the form of the now-prevalent sign-up bonuses that come from switching banks.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

AskNicely

OCTOBER 10, 2017

For more online reviews and referred customers, use NPS to identify promoters and add them to marketing’s referral and loyalty programs. Identify passives and detractors, have your customer success team follow up with them directly, and add them to a product nurturing program to discourage churn. Activate advocates.

NPS 150

NPS Net Promoter Score Survey Ecommerce 150

Retently

APRIL 18, 2024

Key Takeaways In-app NPS surveys are essential tools for gathering real-time customer feedback , improving satisfaction, loyalty, and engagement, and providing actionable insights for product development in digital-centric companies. For example, after a seamless checkout process in an ecommerce app. Let’s get started.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Circular Edge

DECEMBER 13, 2022

A cloud data warehouse delivers centralized access to business data by consolidating historical and current transactional data, as well as insights from your ecommerce, CRM, and website traffic. Marketing can create loyalty programs and win-back campaigns. Who benefits?

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

Talkdesk

OCTOBER 10, 2016

You’re searching around on your favorite eCommerce website for shipping information, but you can’t seem to find it. We like this quote from Paul Greenberg, author of the best-selling CRM at the Speed of Light and President of The 56 Group : If a customer likes you and continues to like you, they will do business with you.

Tips 40

Tips Competitive Advantage Ecommerce Loyalty Programs 40

Grade.us

SEPTEMBER 1, 2020

Loyalty marketing —Profile data and WiFi analytics make it easy for business owners to cultivate customer loyalty using timely communication. Unlike eCommerce businesses, brick-and-mortars have a hard time collecting customer contact information. Managed guest WiFi makes it incredibly easy to collect that information.

Marketing 29

Marketing Social Media Loyalty Analytics 29

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SurveySparrow

APRIL 17, 2020

B2B eCommerce is growing at a fast pace and is expected to touch $6.6 Customer Experience and B2B eCommerce Sales. If you intend to foray into B2B eCommerce or wish to improve your eCommerce sales and revenue, here are some proven tips to achieve your business goals without breaking the bank. Custom pricing.

Ecommerce 52

Ecommerce B2B Tips Self Service 52

Optimove

JULY 12, 2021

That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. Implement rewards/points programs, membership/loyalty programs, and VIP clubs to incentivize customers to increase engagement with your brand. How Do You Measure Customer Engagement? Reach Out ?at

CRM 52

CRM Customer Engagement Engagement Strategy 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

ProProfs Chat

MAY 6, 2020

Customer Experience & Loyalty Statistics. 36% of organizations aim to improve agent, desktop, and CRM experiences in 2019. Getting personalized discounts based on their purchase history is important for 76% of consumers. (Source: Loyalty ) Tweet this. Customer Experience & Loyalty Statistics.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 19, 2021

Modifying legacy loyalty technology, to enable consistent and relevant engagement across the expanding number of customer-facing platforms, is becoming cost-prohibitive. If you want a more technical description of headless loyalty, read our previous article on the topic here. This article has three sections.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Customer Guru

MAY 8, 2018

Pawar is a Business Practice leader with over 23 years of industry experience of working with various Fortune 500 customers in their Customer Experience, Digital Marketing, CRM, Loyalty Programs, Business Intelligence and Analytics transformation engagements. It has now been more than a decade for me in this space.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

BirdEye

DECEMBER 8, 2023

FAQs about carpet cleaning marketing Pair Birdeye platforms with your carpet cleaning marketing CRM to maximize profit Why is carpet cleaning marketing important? Leverage social media platforms Social media management builds brand awareness and customer loyalty. How do you advertise your carpet cleaning business for free?

Tips 59

Tips Strategy Marketing Social Media 59

Pointillist

JUNE 15, 2018

Most ecommerce businesses retain fewer than 20% of their customers. Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. Build Effective Loyalty Programs. Deep understanding of customers.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

BirdEye

APRIL 7, 2023

Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. To do this, establish goals in your CRM software to track your lead source from inception. But how can you track costs per lead?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Qualtrics

FEBRUARY 17, 2020

Restaurant, tire shop, or multinational retail chain – every business is a digital business now, not just the eCommerce giants. Learn how data and insights drive everything from new product breakthroughs like Uber Comfort to driver loyalty programs to keep Uber ahead of the game. We’re all digital now. Don’t measure.

Government 34

Government Leadership Employee Experience Automotive 34

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59