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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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What Technology Is Available to Achieve a 360 Degree Customer View?

CSM Magazine

Achieving a 360-degree customer view involves integrating various data sources and technologies to create a comprehensive profile of each customer. Here are some key technologies and practices that can help achieve a 360-degree customer view: 1.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Tools and Techniques for Competitive Analysis In today’s fast-paced, technology-rich environment, competitive analysis has undergone a transformation. When used in competitive analysis, these databases can help you understand how your competitors are succeeding in areas like customer retention and loyalty programs.

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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Key Components of Effective Customer Service Training The human interaction that a retail store can offer is a huge advantage. Collaboration : Coordinating with dedicated security personnel and local law enforcement, and harnessing technology to enhance overall safety. This – in turn – is key to keeping ahead of the competition.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

It encompasses every aspect of their stay or visit, from the booking process and arrival to the accommodation, services, and departure. A positive guest experience involves going beyond basic customer service. It encompasses the entire customer journey — through processes, policies, and people. More on this later.)