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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable. This actually is not true.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

For any data to be useful, of course you need to take the time to dig in and understand what your customers are actually saying. Most brands with a VoC or experience improvement program will centralize the data streams and use advanced analytics and behavioral science experts to identify what customers are actually saying. Wrapping Up.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Set clear start and endpoints for your data collection efforts. In contrast, if you are running a specific campaign and need customer experience data for a limited time, then you should focus your efforts on that period. To calculate your CSAT score, divide the positive replies by the total number of responses, then multiply by 100.

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Customer loyalty: A guide to building and measuring positive experiences 

delighted

Many times, they’ve developed an emotional relationship with your company (often thanks to a positive customer experience or customer loyalty program) so they’re motivated to maintain that feeling. It’s a win-win for your brand advocacy efforts. Net Promoter Score. Of course, there are bottom-line impacts, too.

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6 Examples of Successful Customer-Centric Companies

CSM Magazine

Moreover, if you visit their website, you’ll see that their review rate scores a near-perfect 5-star rating and is trusted by more than 100 large companies worldwide. Starbucks: efficiency in product feedback and loyalty. Starbucks has increased efficiency without sacrificing product quality with its loyalty program.

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How to Calculate and Improve Your Customer Retention Rate

Totango

Third , monitoring how your customer retention efforts affect your CRR allows you to see if your retention strategies are working or not. Each customer you acquire and retain makes more purchases over the course of their relationship with you than those who churn. Over the course of the month, you gained 20 customers and lost 10.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

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