Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. and a modest effort of perhaps 0.25 (i.e.,

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. and a modest effort of perhaps 0.25 (i.e.,

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

BirdEye

APRIL 7, 2023

Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. We completely understand the feeling.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ClearAction

OCTOBER 1, 2018

Artificial intelligence, digitalization, emerging technologies, the sharing economy, and other trends won’t solve what’s shown in these studies: “Only 20% of companies scored 9-10 for seeing a Return on Investment, with a significant 14% of companies scoring 0-2. customers, channel partners, alliances).

Customer Experience 63

Customer Experience Effort Score ROI Study 63

SurveySparrow

FEBRUARY 21, 2020

Customer Experience Metric #1 Net Promoter Score (NPS). The respondents are divided into three groups: Promoters – They respond with a score of 9 or 10. Passives – They respond with a score of 7 or 8. Detractors – Respondents who give you a score between 0 and 6. Any score above 0 is considered good.

Metrics 52

Metrics Customer Experience Effort Score Net Promoter Score 52

Retently

NOVEMBER 21, 2018

Sometimes, it pays off to find out exactly which of your clients are customer advocates so that you can engage with them to drive more brand loyalty and attract new clients to boost long-term ROI. And, of course, reward and acknowledge their contributions. Apple’s Advocacy Marketing. Gap’s Advocacy Marketing.

Examples 120

Examples Strategy Company Marketing 120

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Of course, dishing out ‘value’ sounds scary to a chief financial officer. Rewards are transactional; loyalty is emotional. The answer is simple.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SurveySensum

MAY 11, 2023

So how can you stay ahead of the game? — By listening to your customers, of course! One way to do this is by using Net Promoter Score (NPS), a simple and widely used metric that helps businesses measure customer satisfaction, benchmark their performance against competitors, and identify areas for improvement. Probably not!

NPS 52

NPS Retail Net Promoter Score Effort Score 52

ProProfs Chat

JULY 21, 2020

Reach can be better explained by the number of people (or households) who become aware of your brand either through direct website footfalls, promotional efforts or word of mouth. Recommended Read: How To Build A Customer Loyalty Program. Your business needs to earn loyalty by shifting the focus back on the customer journey.

Management 52

Management Loyalty Programs Loyalty Competitive Advantage 52