Remove Connections Remove Consulting Remove Customer Engagement Remove Loyalty Programs
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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 2) Drive Profitability – Every customer should be treated caringly and with respect.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Do Customers See Themselves in Your Brand Identity?

Experience Investigators by 360Connext

In the rush to amaze and delight, a la Zappos , organizations often overlook ways to truly provide experiences meaningful to that customer. A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. A great experience, but for whom?

Brands 259
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New Report Reveals How to Build Customer Confidence in 2015

Experience Investigators by 360Connext

” Meanwhile, more than 80% of the survey respondents said retailer loyalty programs influence where they shop. This is another type of reassurance for customers. Starbucks ranked well above others in terms of being a “great loyalty program.” Will I be rewarded for my behavior?

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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.

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Why headless loyalty is better for customer engagement

Currency Alliance

Even if you need to retain your investment in an aging loyalty system, putting cloud-based microservices technology in front of them, as a hybrid approach, opens new worlds of opportunity. In the next three years, what is described in this article about headless loyalty will be commonplace – because the benefits are so significant.

Loyalty 59
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Where Has All The Loyalty Gone?

Michelli Experience

Market with a positive message and build loyalty programs anchored to doing good in the world. A Consultant’s View. Shelagh’s assessment of the decline of loyalty for the 50 plus segment resonates with my own experience as a consultant to leaders seeking to drive loyalty in their businesses. Michelli, Ph.D.

Loyalty 157