Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Bribing customers is easy and, as with most easy initiatives, not very profitable. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

JANUARY 2, 2023

Here are ten ways to help you get new customers to become loyal, repeat customers. Understand What Your Customers Want. If you want to convince your customers to give you their loyalty, you’re going to need to understand what they want, so you can give it to them. Reward Customer Loyalty.

Rewards Programs 52

Rewards Programs Loyalty Customer Satisfaction Customers 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

ProProfs Chat

FEBRUARY 22, 2019

For effective customer retention, a focused and dedicated approach needs to be kept in mind. And, a well-designed loyalty program can act as a profitable investment and reduce the likelihood of customers going to your competitors. Take the example of Victoria’s Secret loyalty program PINK Nation.

Customer Retention 82

Customer Retention Engagement Strategy Rewards Programs 82

Strativity

MAY 25, 2023

Understand the experience your customers are hungry for. Customers have more restaurant choices than ever. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. Sample new channels to reach new customers.

Brands 52

Brands Loyalty Programs e-support Rewards Programs 52

Beyond Philosophy

FEBRUARY 27, 2017

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.

Rewards Programs 60

Rewards Programs Hotels Travel Chief Customer Officer 60

CX University

NOVEMBER 21, 2020

Customer-facing teams in sales and service-orientated environments embrace the concept. Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. These inconsistencies in delivered experiences are the differences between customer service and customer experience.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

SurveySparrow

FEBRUARY 22, 2024

Customer retention is one of the crucial aspects of business. Since it’s plain as sky that it’s harder to acquire a new customer than to retain one, most companies go retention. Let’s start by understanding the key features a customer retention software must have. And that’s probably why you are here, right?

Customer Retention 52

Customer Retention Software Gamification e-support 52

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. They’re unable to provide a fully robust picture of the customer to the agent or company. Many brands have turned to open CRM platforms to fill these gaps.

CRM 84

CRM Customer Experience Rewards Programs Social Media 84

Experience Investigators by 360Connext

APRIL 23, 2015

It also stores all your travel reward program membership numbers, your points, and includes alerts about flights, seat trackers for crowded airplanes, and more. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. I am a huge fan since it has saved me more than once.

Social Media 110

Social Media Travel Rewards Programs Innovation 110

OpinionLab

MAY 4, 2017

Maybe they don’t have other good options, maybe the switching costs are too high, or maybe they are trapped by a rewards program. But whatever the reason, their purchasing behavior doesn’t truly reflect their satisfaction with the company. A new competitor could enter the market.

Sports 79

Sports Apparel Omni-Channel Rewards Programs 79

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. They’re unable to provide a fully robust picture of the customer to the agent or company. Many brands have turned to open CRM platforms to fill these gaps.

CRM 52

CRM Customer Experience Rewards Programs Social Media 52

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. Time and time again they top the list of airlines to which customers feel loyal.

Tourism 56

Tourism Travel Customer Service e-support 56

Totango

FEBRUARY 21, 2019

In today’s digitally transformed business world, customers are empowered to shift their subscription loyalties at short notice and without repercussion. As such, there’s seemingly no greater crisis than a lapsed customer. The process begins with fostering a nurturing, customer-centric culture within your company.

Examples 63

Examples Customer Success Social Media Rewards Programs 63

NobelBiz

JULY 31, 2023

Imagine it as a virtual queue at your favorite coffee shop, where each customer patiently waits for their turn to be served. Elevating Customer Satisfaction: A Direct Line to Loyalty A seamless call queuing system ensures every customer receives the attention they deserve, transforming mere callers into loyal advocates.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

ModSquad

MAY 26, 2020

With an eye toward creating more than just an interaction with their customers, companies strive to serve a holistic experience with the end user. They’re unable to provide a fully robust picture of the customer to the agent or company. Many brands have turned to open CRM platforms to fill these gaps.

CRM 40

CRM Customer Experience Rewards Programs Social Media 40

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. We’ve put together three powerful use cases, one for airlines, one for hotels, and one that any travel company can put into use, each utilizing a different capability within the customer journey space. Contextual relevance drives customer engagement.

Travel 40

Travel Hospitality Customer Journeys Examples 40

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SmartKarrot

APRIL 22, 2022

Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers. B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth. Customer retention is also an important driver of sustainable business value.

Customer Retention 10

Customer Retention B2B Strategy Rewards Programs 10

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. By identifying patterns in customer responses, companies can spot specific areas lacking attention.

Survey 130

Survey Customer Service Strategy Effort Score 130

SmartKarrot

JUNE 1, 2020

Conventionally, Customer retention refers to the number of customers doing business with a company at the end of financial years and expressed as a percentage of those who have been active customers since the start of the year. In this Article, we have revealed 8 quick ways to improve your SaaS customer retention rate.

Customer Retention 10

Customer Retention Social Media Rewards Programs Loyalty 10

West Monroe

JULY 24, 2017

And Facebook also is a significant buyer of third-party data – data that comes from a wide array of other industries, such as purchase and shopping data from retailers, audience data from media companies and digital publishers, and online activity and behavior from telecom and broadband providers.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. This can be better understood by dissecting the customer journey into two main components: the functional and the emotional. This is what the famous NPS attempts to measure.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

SmartKarrot

NOVEMBER 2, 2020

In the times of the coronavirus pandemic especially, a primary meter that will set businesses apart is customer experience. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence. The existing customer retention strategies may not work best in these testing times.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. Customers feel that choppiness. price to earnings ratio at the time of this report.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

Margin matters now more than ever A handful of restaurant category brands invested early in proprietary customer engagement platforms and were rewarded with enduring positions of strength, while other brands struggled to pivot. Customers feel that choppiness. price to earnings ratio at the time of this report.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Optimove

JULY 20, 2023

Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. Moreover, the prefix “omni” means “all,” and “channel” refers to the ways in which customers interact with a company—in stores, on the web, social media, email, apps, SMS, etc.

Omni-Channel 40

Omni-Channel Marketing Social Media Rewards Programs 40

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

ProProfs Chat

DECEMBER 18, 2019

Let the Customer Know If You Need Time to Research. Achieve High Satisfaction Through Customer Engagement. Imagine that your customer has a question for you or perhaps needs assistance with an issue. Tips: Have several experts work with your operators to share knowledge of the company and products.

Customer Experience 87

Customer Experience How To Tips Self Service 87