Storyminers

MAY 21, 2020

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. The ones leading in this space recognise the need for making a company more adaptive,” he said.

Culture 147

Culture Voice of Customer Fashion Strategy 147

Thematic

DECEMBER 9, 2022

It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. These companies may say that they ‘put customers first’, but without a voice of customer program in place it seems unlikely!

Customer Satisfaction 71

Customer Satisfaction Fashion Feedback Social Media 71

Second to None

MAY 31, 2018

Information about your brand provided by customers can serve as a valuable resource for building a leading Customer Experience platform, and the way you utilize this data can have a major impact on the culture within your organization. 1] [link].

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

Second to None

APRIL 18, 2019

In an effort to reach customers in a way that resonates with the current standards, influencer marketing came into existence. Influencer marketing is a marketing strategy in which brands leverage the clout, or following, of popular social media presences to market their product or service through consumer-relevant channels.

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Second to None

FEBRUARY 4, 2020

If your brand utilizes delivery as part of its brand strategy, you need to be sure that the delivery process remains consistent with the rest of your Customer Experience. McKinsey & Company describes the two main styles of food delivery in the modern age as ‘Aggregators’ and ‘New-Delivery’ brands.[1]

Customer Experience 48

Customer Experience Fashion Wait Times Customer Centricity 48

SurveySensum

JULY 6, 2023

Knowing these customer preferences, behaviors, and expectations will help you shape your marketing strategies. For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

Knowing these customer preferences, behaviors, and expectations will help you shape your marketing strategies. For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

Second to None

MAY 1, 2018

There is a massive opportunity for brands operating within digital channels to optimize the way they communicate with and provide service to consumers online. Online purchasing is at a higher level than it ever has been before, and the proliferation of the market has impacted customer perception and preferences. 1,2,3,4 [link].

Customer Service 63

Customer Service Ecommerce Chatbots Fashion 63

Second to None

APRIL 5, 2018

Creating a Customer Experience that encourages consistent satisfaction within every channel is the ultimate challenge of brands in any industry. The common perception is that all customers prefer online shopping over having to enter brick-and-mortar locations, but in reality, that is not always the case. 1,2 [link].

Ecommerce 59

Ecommerce Retail Self Service Omni-Channel 59

Storyminers

JULY 29, 2018

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein, who caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Culture 113

Culture Voice of Customer Fashion Customer Experience Design 113

Second to None

MARCH 18, 2019

Amidst these adjustments, many brands have positioned themselves in the category of experiential retail. Experiential retail, a common phrase in the industry these days, refers to the movement away from transaction-forward methods and towards a holistic, immersive customer experience. The Luxury Shopper. Evolving to Survive.

Retail 59

Retail Fashion Guidelines Customer Centricity 59

Storyminers

JULY 29, 2018

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. The ones leading in this space recognise the need for making a company more adaptive,” he said.

Culture 100

Culture Voice of Customer Fashion Strategy 100

Second to None

MARCH 18, 2019

Amidst these adjustments, many brands have positioned themselves in the category of experiential retail. Experiential retail, a common phrase in the industry these days, refers to the movement away from transaction-forward methods and towards a holistic, immersive customer experience. The Luxury Shopper. Evolving to Survive.

Retail 48

Retail Fashion Guidelines Customer Centricity 48

Second to None

APRIL 8, 2019

Their role is highly influential over your brand’s reputation and customer loyalty. Take the time to ensure that your customer service team is well-trained and prepared to act as the face of your company. The post Three Types of CS Representatives That Drive Customers Away appeared first on Second To None.

Chatbots 82

Chatbots Self Service Customer Service Representative Fashion 82

Second to None

MARCH 7, 2018

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Get after it.

Customer Engagement 54

Customer Engagement Engagement Effort Score Groups 54

Wootric CX Blog

FEBRUARY 14, 2019

Her She is a customer journey expert whose analysis of customer feedback at key touchpoints has led to product and service enhancements that have delighted customers. Why we love Angus: He’s the Customer Experience Manager at Sendoso and prides himself in “helping people connect the old fashion way.” Angus Yang.

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

Qualtrics

NOVEMBER 12, 2020

Prior to her current role, she worked at market research agencies in Australia and the US, gaining experience on projects across a variety of industries, including automotive, FMCG, insurance, fashion, energy, childcare, and electronics. Recently we introduced a customer support wizard. Hear the full interview. I would say so.

Financial 26

Financial Feedback Customers Automotive 26

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Previously, a customer had to engage with the chat agent and ask for help. The highest-ranking answer? ‘No

Customer Experience 49

Customer Experience Video Sales ROI 49

ERDM

JANUARY 22, 2019

In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. Previously, a customer had to engage with the chat agent and ask for help. In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX.

Customer Experience 53

Customer Experience Video Sales ROI 53

Storyminers

JULY 6, 2020

He has appeared in over 150 media and is regularly cited as a top customer experience thought leader. In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. Adrian Swinscoe. Barry Dalton. Bob Thompson.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

He has appeared in over 150 media and is regularly cited as a top customer experience thought leader. In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. Adrian Swinscoe. Barry Dalton. Bob Thompson.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Second to None

APRIL 16, 2018

Simply collecting data about how customers are interacting with your brand is not enough to curate a leading CX platform. Ultimately, your brand needs to possess the appropriate level of expertise to produce actionable outcomes from the information you collect. The customer has to come first.

Data 54

Data Call Center Measurement Brands 54

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights. Better products and services.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101