Second to None

APRIL 9, 2018

Measuring what the most successful brands are doing in any industry can serve as a great source of information for your organization. One recent initiative that organizations can learn from was implemented by the luxury brand Sephora. Loyalty is a data-driven ecosystem, so that’s hugely powerful.””

Brands 54

Brands Retail Loyalty Fashion 54

Storyminers

MAY 21, 2020

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. For every four sprints for technology, do one for dashboards to make them better,” he said.

Voice of Customer 147

Voice of Customer Culture Fashion Strategy 147

Thematic

DECEMBER 9, 2022

It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. These companies may say that they ‘put customers first’, but without a voice of customer program in place it seems unlikely!

Customer Satisfaction 71

Customer Satisfaction Fashion Feedback Social Media 71

Second to None

MAY 31, 2018

Information about your brand provided by customers can serve as a valuable resource for building a leading Customer Experience platform, and the way you utilize this data can have a major impact on the culture within your organization. 1] [link].

Feedback 70

Feedback Net Promoter Score Leadership Voice of Customer 70

Second to None

APRIL 18, 2019

In an effort to reach customers in a way that resonates with the current standards, influencer marketing came into existence. Influencer marketing is a marketing strategy in which brands leverage the clout, or following, of popular social media presences to market their product or service through consumer-relevant channels.

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Second to None

FEBRUARY 4, 2020

If your brand utilizes delivery as part of its brand strategy, you need to be sure that the delivery process remains consistent with the rest of your Customer Experience. McKinsey & Company describes the two main styles of food delivery in the modern age as ‘Aggregators’ and ‘New-Delivery’ brands.[1]

Customer Experience 48

Customer Experience Fashion Wait Times Customer Centricity 48

Second to None

MAY 1, 2018

There is a massive opportunity for brands operating within digital channels to optimize the way they communicate with and provide service to consumers online. Online purchasing is at a higher level than it ever has been before, and the proliferation of the market has impacted customer perception and preferences. 1,2,3,4 [link].

Customer Service 63

Customer Service Ecommerce Chatbots Fashion 63

Second to None

APRIL 5, 2018

Creating a Customer Experience that encourages consistent satisfaction within every channel is the ultimate challenge of brands in any industry. The common perception is that all customers prefer online shopping over having to enter brick-and-mortar locations, but in reality, that is not always the case. 1,2 [link].

Ecommerce 59

Ecommerce Retail Self Service Omni-Channel 59

SurveySensum

JULY 6, 2023

Knowing these customer preferences, behaviors, and expectations will help you shape your marketing strategies. For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 6, 2023

Knowing these customer preferences, behaviors, and expectations will help you shape your marketing strategies. For instance, Patagonia, a trendy fashion store conducted surveys, and discovered that its target customers are looking for sustainability and eco-friendly fashion choices.

Customer Satisfaction 52

Customer Satisfaction Retail Tips Marketing 52

SurveySensum

JULY 27, 2023

Let’s take inspiration from some renowned brands! Each of these examples shows how these brands have excelled in creating customized product recommendations, personalized email campaigns, memorable in-store experiences, and many more examples! The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

Storyminers

JULY 29, 2018

That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein, who caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement.

Voice of Customer 113

Voice of Customer Culture Fashion Customer Experience Design 113

Second to None

MARCH 18, 2019

Amidst these adjustments, many brands have positioned themselves in the category of experiential retail. Experiential retail, a common phrase in the industry these days, refers to the movement away from transaction-forward methods and towards a holistic, immersive customer experience. The Luxury Shopper. Evolving to Survive.

Retail 59

Retail Fashion Guidelines Customer Centricity 59

Storyminers

JULY 29, 2018

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. For every four sprints for technology, do one for dashboards to make them better,” he said.

Voice of Customer 100

Voice of Customer Culture Fashion Strategy 100

Second to None

MARCH 18, 2019

Amidst these adjustments, many brands have positioned themselves in the category of experiential retail. Experiential retail, a common phrase in the industry these days, refers to the movement away from transaction-forward methods and towards a holistic, immersive customer experience. The Luxury Shopper. Evolving to Survive.

Retail 48

Retail Fashion Guidelines Customer Centricity 48

Second to None

MARCH 7, 2018

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Get after it.

Customer Engagement 54

Customer Engagement Engagement Effort Score Groups 54

Second to None

APRIL 8, 2019

Their role is highly influential over your brand’s reputation and customer loyalty. Take the time to ensure that your customer service team is well-trained and prepared to act as the face of your company. Get to the point, solve their problem, and be professional while you do it. [1] 1] [link]. [2] 2] [link]. [3]

Chatbots 82

Chatbots Self Service Customer Service Representative Fashion 82

SuiteCX

OCTOBER 22, 2015

Doing this regularly enables you to walk the walk and help transform your enterprise into a truly customer-‐centric culture.

Customer Journeys 100

Customer Journeys Company Customer Centricity Exercises 100

Wootric CX Blog

FEBRUARY 14, 2019

Her She is a customer journey expert whose analysis of customer feedback at key touchpoints has led to product and service enhancements that have delighted customers. Why we love Angus: He’s the Customer Experience Manager at Sendoso and prides himself in “helping people connect the old fashion way.” Angus Yang.

Customer Journeys 67

Customer Journeys Consulting Customer Experience Professionals Chief Customer Officer 67

SmartKarrot

JANUARY 27, 2022

Customer education is, in fact, one of the efficient ways to cut down on the support hours for your customer success team. It is also one of the easiest modes to create awareness of your brand with the help of word-of-mouth. The question now is, what is the best way to excel customer success with effective customer education?

Customer Success 19

Customer Success Customer Journeys e-support How To 19

SmartKarrot

MARCH 16, 2022

Keeping customers engaged in the company and its offerings is tough. They need to be brand advocates who ship for you and drive long-term growth. Customer delight has become a requisite in the business world. Customer experience and customer delight are non-negotiable due to the prevalence of multiple options for customers.

Examples 10

Examples Social Media Net Promoter Score Competitive Advantage 10

SmartKarrot

MAY 6, 2021

Apply here: [link] Role: Director of Customer Success Location: El Segundo, CA, US Organization: TechStyle Fashion Group As a Director of Customer Success, you will ensure “voice of customer” is heard, understood and advocated for in-regards to service experiences.

Customer Success 10

Customer Success Return on Investment Fashion Healthcare 10

ERDM

JANUARY 22, 2019

THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 16,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 20,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX.

Customer Experience 49

Customer Experience Video Sales ROI 49

Qualtrics

NOVEMBER 12, 2020

Prior to her current role, she worked at market research agencies in Australia and the US, gaining experience on projects across a variety of industries, including automotive, FMCG, insurance, fashion, energy, childcare, and electronics. I worked more on ongoing, strategic research and contributed to our voice of customer program.

Financial 26

Financial Automotive Feedback Customers 26

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Second to None

APRIL 16, 2018

Simply collecting data about how customers are interacting with your brand is not enough to curate a leading CX platform. Ultimately, your brand needs to possess the appropriate level of expertise to produce actionable outcomes from the information you collect. The customer has to come first.

Data 54

Data Call Center Measurement Brands 54

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

CX Journey

JULY 25, 2014

Remember this – your frontline embodies the customer-facing expertise of your brand. Then, make sure they know their opinions are desired and respected in an ongoing fashion. The good feeling that customers get from having their opinions actively solicited. Respect this fact.

Net Promoter Score 153

Net Promoter Score Effort Score NPS Voice of Customer 153