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Don’t Do Digital Transformation, Design It

Storyminers

Exactly the opposite recipe is needed to truly harness digital and become a customer-led organisation, Wittenstein said. We are in a period of intense change; you have to be constantly innovating, trying new things, restructuring. The ones leading in this space recognise the need for making a company more adaptive,” he said. “We

Culture 147
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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

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Why listening to customers matters in a recession

Thematic

It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. These companies may say that they ‘put customers first’, but without a voice of customer program in place it seems unlikely!

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Deliver Your Food, And Your Customer Experience, The Right Way

Second to None

These brands earn their profits solely from the restaurants, with no added charge to the customers. The new-delivery model connects customers with restaurants in a similar fashion, but on top of that they also take care of the delivery process, opening the amount and genres of restaurants available to consumers.

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Why You Need To Design CX Change, Not Just Do It

Storyminers

Exactly the opposite recipe is needed to truly harness digital and become a customer-led organisation, Wittenstein said. We are in a period of intense change; you have to be constantly innovating, trying new things, restructuring. The ones leading in this space recognise the need for making a company more adaptive,” he said. “We

Culture 113
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Do Your Employees Know What Customers Are Saying About Your Brand?

Second to None

Ultimately, Customer Experience optimization is a never-ending process, because relationships with consumers should be viewed with this same dynamic lens. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

Brands 59
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How Can Your Retail Brand Compete Against Amazon?

Second to None

Organizations that provide a unique, individualized value to their customers, both within their brick-and-mortar locations and online, will always have a place in this landscape, because the sheer size of Amazon prevents them from reaching individuals in this fashion.

Retail 54