SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

CSM Magazine

AUGUST 4, 2023

In today’s fiercely competitive business landscape, customer engagement plays a pivotal role in establishing enduring relationships with your target audience and fueling business growth. So, let’s explore these customer engagement ideas and discover how they can help you boost your business to new heights.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

CSM Magazine

AUGUST 21, 2023

Technology can also help to reduce wait times, improve order accuracy, and make it easier for customers to communicate with your brand. Focus on Personalization One of the most effective ways to improve customer engagement is to provide a personalized experience.

Retail 52

Retail Customer Engagement Engagement Social Media 52

ShepHyken

AUGUST 30, 2019

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

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Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 105

SurveySensum

JULY 26, 2023

It is far more expensive to acquire new customers than to retain existing ones and brands understand that. That’s why they need to focus on retaining the customers they have, and not just on acquiring more. Recognizing this, many brands have shifted their focus toward customer retention strategies.

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

SurveySensum

JULY 10, 2023

Customer service in retail is basically comprehensive support that’s given to shoppers to fulfill their needs, resolve their issues, and deliver an excellent shopping experience. It includes all interactions between customers and retail staff, aiming to enhance satisfaction, build loyalty, and foster a positive brand image.

Retail 52

Retail Customer Service Exceptional Customer Service Customer Centricity 52

SurveySensum

SEPTEMBER 21, 2023

There are two companies A and B having similar numbers of customers and both want to increase their business. Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. How to Calculate Customer Retention Rate? This keeps subscribers engaged and loyal.

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Customer Retention Strategy Gamification Loyalty Programs 52

CSM Magazine

SEPTEMBER 1, 2021

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Align Your Brand Values. Be aware of your brand image and your audience on social media. Respond Promptly to Customers.

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Social Media Customer Service Tips CRM 93

ShepHyken

FEBRUARY 24, 2020

(Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customer loyalty and increase conversion. My Comment: What drives loyalty? Is it a loyalty program with incentives to come back? The experience is a big part of their marketing.

Customer Service 105

Customer Service Exceptional Customer Service Retail Ecommerce 105

SurveySensum

JULY 10, 2023

Customer service in retail is basically comprehensive support that’s given to shoppers to fulfill their needs, resolve their issues, and deliver an excellent shopping experience. It includes all interactions between customers and retail staff, aiming to enhance satisfaction, build loyalty, and foster a positive brand image.

Retail 40

Retail Customer Service Exceptional Customer Service Customer Centricity 40

CSM Magazine

MAY 3, 2021

However, studies have shown that engaged customers are likely to spend more than 50% more than new customers on each purchase. The question is, though, how do you turn one-time visitors into loyal customers and brand advocates? It only takes one bad experience to put a consumer off a brand for life. Be Authentic.

Ecommerce 52

Ecommerce Loyalty Tips Loyalty Programs 52

CSM Magazine

JANUARY 2, 2024

In the highly competitive casino world, exceptional customer service is crucial for attracting and retaining high-value customers. Harnessing the power of data gives casinos valuable insights into customer preferences, behaviors, and trends. Many casinos go out of their way to make their high rollers happy.

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Omni-Channel Analytics Data Customer Service 52

ShepHyken

OCTOBER 11, 2021

4 Ways to Level Up Your Customer Service in 2021 by Reuben Yonatan. Fast Company) Providing exceptional customer service is a tried and tested way for brands to stand out and succeed. Here are the four best ways to make sure your customer service is top-notch in 2021. by Max Starkov.

Customer Service 72

Customer Service Hospitality Rewards Programs Self Service 72

SurveySparrow

AUGUST 14, 2023

In this blog, we’ll explore the secrets of crafting exceptional customer experiences, empowering you to leave an indelible mark on every customer’s heart. What Is a Positive Customer Experience? A positive customer experience sets you apart from the crowd.

Tips 52

Tips Customer Experience Self Service Customer Centricity 52

SurveySensum

JANUARY 26, 2024

The Foundation: Awareness Stage The awareness stage serves as the foundation, marking the initial encounter between a potential customer and your brand. Understanding how customers become aware of your brand, products, and services is crucial for laying a solid groundwork for their journey.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

SurveySensum

JULY 13, 2023

According to a research report by PwC titled, “ Experience is Everything ”, 73% of the customers pointed to customer experience as an important factor in their shopping experience. Yet only 49% of the customers said that they had positive customer experiences with companies. Then this guide is for you.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

JULY 13, 2023

According to a research report by PwC titled, “ Experience is Everything ”, 73% of the customers pointed to customer experience as an important factor in their shopping experience. Yet only 49% of the customers said that they had positive customer experiences with companies. Then this guide is for you.

Retail 52

Retail Survey Tools Customer Experience 52

SurveySensum

NOVEMBER 3, 2023

64% of business leaders say that customer service has a positive impact on their company’s growth, and 60% say it improves customer retention. – Zendesk This emphasizes the importance of delivering exceptional customer service to drive growth, increase revenue, and more.

Trends 52

Trends Self Service Customer Service Chatbots 52

Magellan Solutions

AUGUST 17, 2020

With all the advertisements people see on the internet every day, customers can easily jump from your brand to another if you don’t have strong customer retention strategies. . To make your business thrive, you need to take care of one of the most important assets — your customers. What is Customer Retention?

Customer Retention 52

Customer Retention Strategy Loyalty Exceptional Customer Service 52

SurveySensum

JULY 4, 2023

The above statistics are an indication that the shopping behavior of customers is changing and they are giving equal importance to in-store shopping too. This is the time when brands can improve their offline stores to increase customer loyalty. Did the store entrance effectively reflect the brand identity?

Retail 52

Retail Customer Experience Touchpoint Survey 52

SurveySensum

JULY 4, 2023

The above statistics are an indication that the shopping behavior of customers is changing and they are giving equal importance to in-store shopping too. This is the time when brands can improve their offline stores to increase customer loyalty. Did the store entrance effectively reflect the brand identity?

Retail 52

Retail Customer Experience Touchpoint Survey 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

SEPTEMBER 26, 2023

Have you ever poured your heart and soul into creating a product, only to find that it languishes in the market, struggling to gain traction? You’ve likely encountered the pain points of low product adoption and felt the weight of challenges like customer churn and stagnant growth. But not many users are using it.

Strategy 52

Strategy Management User Experience Measurement 52

SurveySensum

JULY 19, 2023

According to a new Forbes Insights and Arm Treasure Data survey of more than 1000 customers worldwide, 74% of customers said they are likely to buy from brands based on experience alone. This statistic emphasizes the critical role that retail customer experience plays in customer loyalty, brand advocacy, and business growth.

Retail 40

Retail Examples Customer Experience Social Media 40

BirdEye

AUGUST 24, 2023

Traditional marketing, such as content creation and social media, has become non-negotiable. Businesses have to work harder to make their marketing campaigns successful. By tailoring customer marketing messages that resonate with customers’ unique preferences, companies can unlock a powerful avenue for sustainable growth.

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Strategy Marketing Customer Retention Loyalty 98

SurveySensum

MAY 19, 2023

Detractors – Customers who are extremely dissatisfied with the product/service. They give a score of 0-6 and can damage a brand’s reputation by sharing their experience. Comparing the NPS score with the industry average or competitors will be an effective way to understand the relative position in the market.

Banking 52

Banking NPS Industry Net Promoter Score 52

SurveySparrow

JUNE 20, 2023

The second section demonstrates the value of customer retention , indicating that it can be a more cost-effective strategy than acquiring new customers. The third section emphasizes the significance of customer loyalty , which can result in higher profits, increased customer lifetime value, and improved brand reputation.

Customer Satisfaction 52

Customer Satisfaction Loyalty Net Promoter Score Loyalty Programs 52

ProProfs Chat

DECEMBER 12, 2019

How many times have you bought something from a brand more than once? Or, let me ask you this way: Do you have a specific brand in mind when you want to buy a particular item, for example, a pair of running shoes? what customers want, . why do they go back to specific brands? Why Customers Leave?

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

BirdEye

JULY 14, 2023

Here’s an example of a review left in exchange for a sweepstakes entry: Considering 95% of consumers read online reviews before committing to a purchase, spending a chunk of the marketing budget on incentivized reviews makes financial sense for most companies. And avoid using third-party services that pay for reviews.

Guidelines 95

Guidelines Social Media Policies Exceptional Customer Service 95

SurveySensum

JULY 21, 2023

Focus on Both – Detractors and Passives Passive customers may not express dissatisfaction like detractors , but they still hold significant value for your business. Create targeted marketing campaigns emphasizing benefits. Train sales and customer service teams on effective communication.

Customer Retention 52

Customer Retention B2B Strategy Net Promoter Score 52

SurveySensum

JULY 20, 2023

Recently, I went to H&M, my favorite brand, to snag a new pair of jeans. And, we explore how leveraging the power of customer feedback can help resolve these issues, ultimately enhancing your customer experience in retail. Customer churn is bad for any type of business and just like break-ups in real life, it stings.

Retail 52

Retail Feedback How To Self Service 52

SurveySparrow

FEBRUARY 21, 2020

There has never been another time when customer experience had been as important as now. Providing exceptional customer service with no matter the kind of obstacles that you face is imperative. It is impossible to survive without having a customer experience strategy in place. When to use Customer Effort Score ?

Metrics 52

Metrics Customer Experience Effort Score Net Promoter Score 52

SurveySensum

MAY 11, 2023

Right time to launch an rNPS survey The best time to launch an rNPS survey is after a customer has made 3-4 visits to the store or once every 6 months. This approach allows businesses to gather meaningful data that accurately reflect a customer’s overall experience with the brand rather than just a single transaction.

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NPS Retail Net Promoter Score Effort Score 52