Brands Customer Insights Loyalty Rewards Programs 
Currency Alliance
JULY 16, 2020
Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. I propose there is a direct correlation between this miss and customer understanding. Long-Term Rewards Are Losing to Short-Term Thinking. It may, or may not be yours.
Currency Alliance
OCTOBER 12, 2021
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Second to None
FEBRUARY 19, 2019
Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Private Brand (PB). Understanding your Customers.
Oracle
APRIL 8, 2021
Welcome to Experience TV, a LIVE show on social channels about the economic revolution we’re living through, the Experience Economy, where brands compete on the quality of their customer experiences. The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Nominate excellence in CX!
Second to None
FEBRUARY 19, 2019
Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Private Brand (PB). Understanding your Customers.
Oracle
APRIL 23, 2019
Rand, I hear that you have a customer insight retail analytics solution to show me. So this persona that we’re looking at right now is loyalty manager, but there are other personas available, and customers can build their own. What has driven customers back into our stores? How are they clicking?
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.
Expert insights. Personalized for you.
52 
Let's personalize your content