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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. Step #1: Design Your Program. For any data to be useful, of course you need to take the time to dig in and understand what your customers are actually saying.

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The Ultimate Guide: How to Build a Customer Experience Department

Lumoa

Furthermore, customers remember their good and bad experiences with brands. Having the right people in your customer experience team not only strengthens your relationship with your customers but also encourages them to become repeat customers of the brand. Set clear start and endpoints for your data collection efforts.

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Customer loyalty: A guide to building and measuring positive experiences 

delighted

Can you name a brand that makes you feel special? A brand you’ve made repeat purchases from, you’re proud to wear their logo, and when you receive a compliment, you’re more than happy to share where you bought said item? If so, you’ve experienced customer loyalty. You can see why brands want to foster customer loyalty.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program. Points are just an excuse to start a dialog with customers, keep score, and enable an economy based on an incentives currency.

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Implementing 24/7 Customer Service for Your Business? Here Are 9 Good Reasons Why You Should!

Kustomer

Of course, one potential barrier to operating in a global marketplace is the fact your customers could be in any timezone. Providing high levels of customer support — and that includes 24/7 provision — goes a long way toward enhancing the customer journey and experience, as well as the credibility of your brand.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

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