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People Are What Drives Your Brand Experience: Who Is Representing Your Brand?

Second to None

Whether it is happening at the point-of-sale, within social media , on the sales floor or any other channel, ultimately it is the individual people that are responsible for translating your brand message to consumers at large. First impressions play a huge role in any relationship and that is especially true for brands and consumers.

Brands 63
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Is Your Retail Brand Measuring Performance Across Different Locations?

Second to None

The goal for most major retail brands is to expand their brick-and-mortar locations so that they reach as many consumers as possible. As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels.

Retail 69
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Stop surveying your customers and start listening to them.

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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Organizations with high eNPS scores typically will experience higher levels of customer satisfaction and retention.

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Customer Experience Challenges According to 15 CX Experts

Lumoa

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We asked 15 experts these three questions to figure out what direction industry is taking: How do you see the future of customer experience? How to overcome those challenges?

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The Power of a Greeting: How One Simple Act Can Impact the In-Store Experience

Second to None

At the end of the day, it comes down to your employee’s ability to make real, human connections with individuals who contact your brand online , over-the-phone , or walk into your store. One of the best ways to establish high customer acknowledgement in your stores is to make sure that they are properly staffed.

Apparel 86
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Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Information about your brand provided by customers can serve as a valuable resource for building a leading Customer Experience platform, and the way you utilize this data can have a major impact on the culture within your organization. 1] [link].