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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

In my early work with Customer Experience , the Chair of Consumer Psychology in the UK told me that there were around 150 emotions, which all vary to some degree. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. Many emotions exist within those positive and negative categories, too.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. And for Gen Z, seamless experiences are table stakes when it comes to maintaining their loyalty. Revolutionary even.

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New Study: Why Emotional Connection is Essential for Customer Loyalty

GetFeedback

Indeed, there are many brands with cult-like followings. But why isn’t this level of fandom a reality for every brand? According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

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Ethical Consumerism and the Path to Long-Term Brand Loyalty

CX University

The Rise of the Conscious Consumer In today’s competitive business landscape, customer loyalty has become a critical factor for success. As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

More than ever, restaurants are taking advantage of modern platforms available for consumer engagement - most notably, social media. However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms.

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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. It’s more important than any promotion, feature, funny post on social, or brand color. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Salesforce research says consumers like us belong to 4.3 loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.