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The Psychology Behind Customer Retention and Loyalty

Experience Investigators by 360Connext

The problem, however, is those efforts are wasted if the new connections don’t stick. If a customer tries a new brand that fails to deliver on their needs—especially during the earliest interactions—they have little reason to support it. That’s certainly a benefit of customer loyalty, but there are deeper forces at work.

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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

Colin has spoken at hundreds of conferences, including some of the world’s largest brands. The post How to Create Unbreakable Brand Loyalty through Emotional Connection appeared first on Beyond Philosophy. Talk to Colin about how he can speak ‘in person’ or ‘virtually’ at your conference. Click here.

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How to Connect With Your Customers on an Emotional Level and Drive Brand Loyalty

Beyond Philosophy

The post How to Connect With Your Customers on an Emotional Level and Drive Brand Loyalty appeared first on Beyond Philosophy. 08:28 Colin discusses his work in emotions at the beginning of his adventures into Customer Experience , including identifying the 20 emotions that drive and destroy value.

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New Study: Why Emotional Connection is Essential for Customer Loyalty

GetFeedback

Indeed, there are many brands with cult-like followings. But why isn’t this level of fandom a reality for every brand? According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

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Who’s Your Customer? How Understanding Your Customer Improves Brand Experience and Loyalty

Speaker: Hope Neiman, Chief Marketing Officer of Tillster

However, another under-the-radar resource can be utilized to create a similar degree of connection and drive the same kind of customer loyalty: Digital ordering platforms. With increased visibility into customer behavior, brands become well-equipped to leverage their technology, increase sales, and ensure returning customers.

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How Employee Experience Initiatives Help Brands Retain Talent, Grow Workforces, and So Much More

InMoment XI

The causes and effects of employee churn are complicated, but the bottom line for brands and organizations the world over is simple: employee expectations have changed, and workplace cultures’ view of the employee experience must change as well. How We Got Here. That advice sounds obvious enough, right? Trajectory Takeoff.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. And for Gen Z, seamless experiences are table stakes when it comes to maintaining their loyalty. Revolutionary even.