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A Pragmatic Guide To Brand Value

Forrester's Customer Insights

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester's Customer Insights

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis.

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. There is value in slowing down and evaluating before launching new products.

Industry 208
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The Power Of The Values-Based Consumer — And Of Authentic Brand Values

Forrester's Customer Insights

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

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The power of the recruitment process for successful brands – by Kate Baird and Jo Van Riemsdijk

ijgolding

Like a house languishing on the market for too long, a company with a high profile vacancy which remains unfilled, starts to appear devalued and unappealing. . At CX Talent Ltd we recognise that businesses can find it difficult to find the right candidate for Customer Experience roles. Here is the flipside!

Brands 144
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Tips To Ace Personalized Customer Experiences Like Industry Leaders

SurveySparrow

It provides brands with a competitive edge, differentiating them in a saturated marketplace. Furthermore, personalization offers insightful data that can shape strategic decisions, improving product offerings, marketing strategies, and overall business operations. Thereby enhancing customer satisfaction and loyalty.