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A Pragmatic Guide To Brand Value

Forrester's Customer Insights

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Wally Olins (of Wolff Olins fame) once characterized the attempt to “chew [brand] […].

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. There is value in slowing down and evaluating before launching new products.

Industry 208
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The Power Of The Values-Based Consumer — And Of Authentic Brand Values

Forrester's Customer Insights

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.

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Sweaty Betty Smashes Customer Experience Goals with Sabio Group

CSM Magazine

Beyond the quantifiable metrics, the project also delivered a vastly improved experience for Sweaty Betty’s customer service agents. With streamlined workflows and access to enhanced customer insights, agents could focus on delivering personalised, high-value interactions.

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One Year Since Bud Light’s Marketing Blunder: What Did We Learn?

Forrester's Customer Insights

As we reach the anniversary of Bud Light’s marketing blunder, we’ve taken a look back into what really happened to fuel the iconic brand’s crisis. In the year following Bud Light’s cancellation, the company faced material backlash from both the LGBTQIA+ and conservative communities for their transgression of core brand values. […]

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Join Us On April 28th to Celebrate Temkin Group’s 5th Anniversary

Experience Matters

How does your organization’s mission support the customer experience? Q3: Compelling brand values are created with promises. How is your brand translated into specific customer promises? Q4: Brand promises are kept or broken when customers interact with your organization.

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How the best Customer Experience Brands balance Technology with Humanity: MIT Tech Review

CloudCherry

They’re twice as likely to require partners to adhere to their standards, and three times as likely to have their customer experience systems integrated with partners directly. 75% feel it is one of the most important components of their brand value, compared with 46% on average and 21% among low-performing firms.”.