Book Review – On Purpose – Delivering a branded customer experience people love
ijgolding
SEPTEMBER 21, 2015
As recently as June 2015, I wrote a review of the new offering from Chief Customer Officer ‘guru, Jeanne Bliss – (Chief Customer Officer 2.0) ‘Illustrate’ – using the example of a brand to highlight the three main parts of the book. South West Airlines. British Airways.
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