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Mystery Shopping – The Twelve Major Pitfalls

Opinionator

What is Mystery Shopping? First established in the early 1940s, mystery shopping has been around for a while. The purpose of mystery shopping is to measure employee integrity and operating standards. These should cause a business to think twice about a mystery shopping program. Who Uses Mystery Shopping?

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The Importance of the Customer Greeting

Ann Michaels and Associates

When we begin a mystery shopping program for a client this question is always front and center. In the chart above, mystery shoppers s cored this question among others in the customer experience evaluation. In a recent blog post, I wrote about how a business can improve NPS for a better customer experience.

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Last-Minute Christmas and Holiday Season Marketing Tips for Retailers

Optimove

Tip # 1 – Help last-minute shoppers. And go all-in on your location-based marketing efforts to capture shoppers out pounding the pavements and frantic to find that special gift for their mother-in-law. cut-off for your bargains, or a specific timeframe during which holiday shoppers can redeem your offers. You get the idea.

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5 Actionable Tactics for Impeccable Social Customer Service

CSM Magazine

In this blog, we’ll focus on social customer service. Add Value to Your Social Customer Service Programs. The key to running a successful social customer service program is to step into your customers’ shoes and see what’s valuable to them. What is social customer service? That’s exactly the point that you need to understand.

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Grocery Store Customer Journeys Are Becoming Increasingly Digital

Second to None

Despite digital’s expanding impact, the survey noted only 31 percent of grocery shoppers indicate that digital makes grocery shopping easier (versus 42 percent across other retail categories), offering a strong opportunity for those companies who can improve the experience. What grocery consumers want: convenience, curation and integration.

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20 Strategies to Improve Your Online Checkout Process

Second to None

If you are interested in submitting a guest article to the Second To None blog, please send over your ideas to danielb@secondtonone.com. . Yet despite all your efforts, some shoppers will abandon their shopping carts without completing a purchase. Laura is an experienced writer who currently works for Business Woman Guide.

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Did the Review Economy Kill Surveys?

Ann Michaels and Associates

in fact, we wrote about Apple Ratings and what it may do to the Review Economy down the road in a recent blog post. Northwestern University conducted a study that concluded 95% of shoppers rely on reviews before making a purchase. Apple Ratings is something to watch! The statistics are in favor of online reviews. The Case For Surveys.

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