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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. Breaking the mould of traditional banking, Metro Bank embarked on a mission to revolutionise the banking experience in the UK. From the outset, Metro Bank sought to rewrite the rules of banking.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. And these efforts can significantly impact business outcomes. CEM is no different, but tracking metrics alone is not a strategy.

ROI 260
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Customer Effort Score: The New Experience Metric

Answer Dash

While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking a more important metric that is more intricate. That is the Customer Effort Score (CES). What is the Customer Effort Score? How do you measure Customer Effort Score?

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The Role of NPS in the Banking Industry

SurveySensum

Customer loyalty and satisfaction are crucial when it comes to banks. More than often, customers are attracted to banks that value them and offer good service. But when every bank strives to achieve the same, how can you get a competitive edge? This is where Net Promoter Score (NPS) comes into play.

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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

Traditional CX metrics like customer satisfaction, customer effort and NPS are not directly tied to making money moves. In their 2017 report “Drive Business Growth with Great Customer Experience” their models demonstrate “revenue potential clearly increases with higher CX Index scores.”. NPS can’t be your North Star. Reduce Costs.

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How to Systematically Decrease Customer Churn

GetFeedback

If you want to confidently predict which customers will be referrers and which will repurchase, look no farther than NPS, or Net Promoter Score. For instance, you can offer extra TLC to customers who have a low Net Promoter Score (Detractors), offering to help right the wrong they experienced. There’s other uses for NPS, too.

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45 Best Customer Satisfaction Survey Questions To Ask Your Customers

SurveySensum

But the question arises – what questions to ask at different touchpoints across different industries? Businesses can pinpoint trends, prioritize improvements, and enhance overall customer satisfaction by analyzing CSAT scores over time and across different touchpoints. Did you find our bank’s charges reasonable?