Storyminers

JULY 29, 2016

In today’s competitive marketplace, consumers have an increasing amount of choices- and they aren’t afraid to try them. We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . Managing Director, Brand Dignity. Outreach Manager, Recruiterbox. Annette Franz.

B2C 124

B2C Customer Retention Strategy Brands 124

Forrester's Customer Insights

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 58

B2C Consumers Meeting Customer Relationship Management 58

Forrester's Customer Insights

MARCH 17, 2020

To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.

B2C 47

B2C Retail Marketing Management 47

DemandJump

DECEMBER 5, 2023

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. One of the main differences in B2B sales, for example, is they tend to be heavily relationship-based between the product or service provider and the customer.

B2B 98

B2B Marketing B2C Meeting 98

Customer Bliss

NOVEMBER 7, 2017

On this episode of Chief Customer Officer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.

B2C 111

B2C Leadership Customer Experience B2B 111

Beyond Philosophy

MAY 28, 2021

However, there are some differences between managing Customer Experience in business-to-business (B2B) relationships and business-to-consumer (B2C). Today we will go through those differences with our 5 Rules for Managing Your Customer Experience in B2B relationships. Manage different customers differently.

Customer Experience 155

Customer Experience Management B2B B2C 155

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. You’ll notice I didn’t call this a consumer persona or a buyer persona. We develop personas for specific activities around customer experience management. But what are they, really?

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Customer Bliss

NOVEMBER 7, 2017

On this episode of Chief Customer Officer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.

B2C 111

B2C Leadership Customer Experience Chief Customer Officer 111

C3Centricity

JUNE 2, 2021

Over the past several decades, I have managed over 250 projects, and am currently serving as the President of Consight Marketing Group. Pricing #B2B #B2C Click To Tweet. Pricing #B2B #B2C Click To Tweet. Price should factor in after-sale consumables. The objective is to get the product into the hand of the consumer.

B2B 195

B2B B2C Brands Consumers 195

NetBase

JULY 23, 2020

There’s a disconnect when comparing consumer reports and surveys against consumer sentiment. B2C response rates are ~12% lower than B2B surveys. Consumers can visit Consumer Reports, amongst many other places, to view (and review) how a product is rated and how it performs based off customer reviews.

Consumers 52

Consumers Survey B2C Social Media 52

Forrester's Customer Insights

AUGUST 19, 2020

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. Data deprecation restricts tracking and access to consumer data due to regulatory, browser, walled-garden, or consumer actions.

B2C 40

B2C Data Marketing Strategy 40

C3Centricity

OCTOBER 22, 2018

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. Therefore when introducing large changes within your organisation, break them down into more “humanly” manageable steps.

Healthcare 202

Healthcare Consumers Customer Service Company 202

CSM Magazine

JUNE 4, 2021

Tom Meder, Managing Director at ViewTrade Securities explains why artificial intelligence will never be able to replace humans in driving results in the financial services industry. Tom Meder is Managing Director at ViewTrade Securities. About the Author.

Financial 98

Financial Management B2C Customer Service Representative 98

Comm100

JANUARY 21, 2020

B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. B2C consumers tend to prefer online channels such as live chat, texting, and social media above traditional communication. Conclusion.

Customer Journeys 209

Customer Journeys Social Media B2C Omni-Channel 209

SAP Customer Experience

OCTOBER 5, 2023

In eCommerce, the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) is more than a matter of audience; it fundamentally shapes the entire commerce ecosystem. While B2C transactions are straightforward and often impulsive, B2B eCommerce operates on an entirely different plane of complexity.

Ecommerce 56

Ecommerce B2B B2C Consumers 56

Customer Bliss

JANUARY 18, 2018

Kathy is responsible for managing and creating good customer experiences from end to end for The Nature’s Bounty Company, which is a global manufacturer of vitamins and supplements. This is where you leverage the data so you can learn how to manage customers as assets. Be Deliberate About Crafting the Customer Experience.

Leadership 128

Leadership Consumers Customer Experience Chief Customer Officer 128

GetFeedback

APRIL 30, 2018

This is a guest post by Levi Olmstead, Community Manager for G2 Crowd. They can be more challenging to get than reviews of products or services designed for consumer use, but with the right strategies, you can get all the reviews you need to make an unforgettable impression. Online reviews are essential in both B2B and B2C contexts.

B2B 170

B2B Brands B2C CRM 170

Forrester's Customer Insights

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumers 33

Consumers Brands Advertising Measurement 33

Totango

FEBRUARY 11, 2022

B2B customer experience differs from B2C customer experience in several important ways. Relationships with B2B customers tend to be more challenging to manage successfully due to complex requirements, a greater number of stakeholders, and organizational interdependencies. Focus on Product Pillars to Incorporate Feedback and Updates.

B2B 107

B2B Customer Experience B2C Net Promoter Score 107

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Magellan Solutions

SEPTEMBER 9, 2015

Businesses have to be aware of the two main market models: business to business (B2B) and business to consumer (B2C). Below is a short and, hopefully, succinct guide for companies wondering how to build their marketing, lead generation and sales team in either a B2B model or B2C model: B2B Marketing. B2C Marketing.

B2C 40

B2C B2B Marketing Consumers 40

GetFeedback

DECEMBER 4, 2018

For B2C companies, the holiday rush means a significant increase in support requests from customers trying to finish their holiday shopping. In other cases, a customer may be so consumed in their frustration that they refuse to describe the issue, leaving us at a standstill on how to help them. Well, not exactly.

Self Service 259

Self Service Customer Service How To B2C 259

Forrester's Customer Insights

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions.

Interaction 46

Interaction B2C Management Marketing 46

Totango

MARCH 4, 2022

First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Business-to-business (B2B) customer service refers to support delivered to clients who are businesses rather than consumers. B2B vs. B2C Customer Service. What is B2B Customer Service? Defining B2B Customer Success.

B2B 91

B2B Customer Success Customer Service B2C 91

ShepHyken

FEBRUARY 4, 2024

trillion annually, according to new research by the experience management company Qualtrics. Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. Buyers/procurement professionals are still consumers at some level.

Customer Service 61

Customer Service B2B Loyalty B2C 61

Optimove

AUGUST 31, 2023

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

Data 52

Data Marketing Multi-Channel B2C 52

CloudCherry

JANUARY 16, 2020

Stacy’s Bio: Fearlessly dedicated to revolutionizing & differentiating brands through (CX) Customer Experience management & measurement. Career includes leading Sales, Digital Marketing and eCommerce for well known (B2B) business & (B2C) consumer brands (see jobs). Follow Stacy’s blog at DoingCXRight.com.

B2C 195

B2C Ecommerce B2B NPS 195

QuestionPro Audience

MAY 24, 2019

This is also known as demographic segmentation that forms the basis of a panel management tool. Approaching panelists can get responses from consumers faster and less expensively. Research panels can mimic specific demographics: Businesses can gain consumer feedback that is comparable to the national population.

Marketing 150

Marketing B2C Survey B2B 150

DemandJump

DECEMBER 29, 2020

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend to be heavily relationship-based. They also focus on regular communication and rely on finding your niche.

B2B 88

B2B Marketing B2C Sales 88

ECXO

JUNE 11, 2023

But, many European firms still have a long way to go to reach the levels of CX maturity seen in B2C. How do they consume content? How do they consume content? What can we learn from B2C brands (with business customers)? It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

BirdEye

MARCH 10, 2022

You could create a pamphlet that showcases your work and leave them at real estate offices and property management offices to serve as a brochure for your business. 83% of consumers are willing to refer after a positive experience—yet only 29% actually do. Referral marketing for B2B v B2C. B2B v B2C Marketing. Marketo ).

Marketing 98

Marketing B2C How To Rewards Programs 98

Experience Investigators by 360Connext

SEPTEMBER 29, 2020

Those of us who aren’t in direct, business-to-consumer markets have been told we need to think differently. So, yes, my non-B2C friends…customer experience is for you, too. “After sales, we move them to a new account manager.” They expect B2C-like conveniences. Manufacturing. ” I understand.

Healthcare 143

Healthcare B2B Industry B2C 143

BirdEye

DECEMBER 30, 2022

As a social media manager, your success hinges on how well you can engage with and grow your audience. Business-to-consumer (B2C): Periods before and after work and typical times for lunch breaks tend to perform best. Figuring out the best time to post content on each social media platform can make or break your campaigns.

Social Media 98

Social Media B2C Healthcare B2B 98

Magellan Solutions

MAY 27, 2021

Lead generation is the process of attracting potential consumers or clients. B2C Lead Generation: B2C businesses communicate differently than a B2B firm. . On the other hand, a consumer might want a new piece of technology or some new clothes. . All these play into consumer purchasing decisions to a far greater degree.

B2C 52

B2C B2B Call Center Sales 52

ShepHyken

SEPTEMBER 15, 2020

The COVID-19 pandemic resulted in a massive shift in both business and consumer buying preferences and habits. Consumers (in both B2B and B2C) expect to be able to turn to sales reps for information and answers. He has over 25 years of experience in the technology industry in addition to sales and marketing management.

Self Service 124

Self Service e-support Omni-Channel B2C 124

NICE inContact

MAY 22, 2018

When consumers think of exceptional customer experience, two things come to mind: quick resolution and personalized services. But, a key difference is that what might be an inconvenience for a consumer, could have catastrophic consequences for an enterprise. In the B2B realm, the same priorities ring true.

B2B 120

B2B Customer Experience B2C Contact Center 120

ShepHyken

SEPTEMBER 10, 2023

How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. According to McKinsey, these are today’s ‘Zero Consumers.’ These are what McKinsey refers to as the “Zero Consumer.”

Customer Service 80

Customer Service Loyalty Programs Retail Loyalty 80