Customer Bliss

NOVEMBER 7, 2017

On this episode of Chief Customer Officer Human Duct Tape Show, I chat with Ross Garretson , Vice President of Customer Experience at Hunter Douglas North America , about how he builds out both the business to business and business to consumer experience for the worldwide leader in custom window treatments and architectural products.

B2C 111

B2C Leadership Customer Experience Chief Customer Officer 111

ijgolding

NOVEMBER 13, 2018

So understanding the Voice of the Customer and using feedback to inspire meaningful change is paramount. VoC has been an invaluable tool in the B2C for many years. Today, it’s just as important for B2B businesses to be customer-centric. Each account brings more revenue and more repeat custom than a single consumer does.

B2B 185

B2B B2C Automotive Retail 185

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. artificial intelligence Artificial Intelligence (AI) is still the same old good AI, but now it’s brought to the customer experience field. According to Accenture , 85% of customer interactions will be managed with AI by 2020.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

GetFeedback

MAY 13, 2019

Building a cross-functional voice of customer program will give your customers a greater presence within your decision-making process and help create positive experiences, generate more referrals, and overall improve your customer satisfaction. Do you need a social media management tool? Tool selection.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

Kayako

SEPTEMBER 20, 2018

In the B2C setting, it makes sense to map the customer journey and plan sales enablement solutions and customer experience training around that. Increasingly, customers are demanding some form of real-time communication to be available to them, allowing for instant responses to questions, queries and complaints.

B2B 203

B2B Sales Customer Experience Customer Journeys 203

Second to None

MARCH 13, 2019

While a screen interaction may seem less personal, data shows that personalization is only increasing with the integration of mobile consumer services. Consumers want an effortless experience that is tailored to their needs and interests. 72 percent of customers are willing to share their email address.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

Second to None

APRIL 12, 2019

Whichever method you choose to organize your customers should allow for a specialized approach towards each group, touching on the members’ individual behavioral patterns and expectations. Personalization highlights the human factor of a B2C relationship. Be Where Your Customers Are. The Human Factor. 1] [link]. [2]

Omni-Channel 69

Omni-Channel Multi-Channel B2C Customer Centricity 69

Second to None

FEBRUARY 15, 2019

In the customer experience domain, KPIs provide insight based on consumer data. Collecting tangible consumer statistics aides CX teams in building stronger programs based on customer needs. Customer Effort Score measures the level of complexity of your service. Retention Rate.

Customer Experience 78

Customer Experience Effort Score NPS Net Promoter Score 78

Lumoa

OCTOBER 31, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We asked 15 experts these three questions to figure out what direction industry is taking: How do you see the future of customer experience? Read the full answers of the experts below.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

B2B 59

B2B B2C Transportation Voice of Customer 59

Second to None

APRIL 18, 2019

Influencer marketing is a marketing strategy in which brands leverage the clout, or following, of popular social media presences to market their product or service through consumer-relevant channels. 2] So how does influencer marketing tie into the customer experience and the ultimate quest to better understand the consumer?

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Second to None

APRIL 26, 2019

The same goes for the B2C relationship. Especially due to the unlimited options that are available to consumers, it is crucial to learn from past mistakes and improve your customer service program. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Loyalty 81

Loyalty B2C Brands Study 81

Second to None

APRIL 26, 2019

The same goes for the B2C relationship. Especially due to the unlimited options that are available to consumers, it is crucial to learn from past mistakes and improve your customer service program. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Loyalty 76

Loyalty B2C Brands Study 76

Second to None

JANUARY 22, 2019

For creating amazing customer experiences, that includes ease of doing business. It is also a technology that can be abused to the point that it alienates consumers. Protect the customer while removing friction from the transaction. Texting fits the bill as an easy to use communication platform. It all starts with how you think.”

Telecommunications 48

Telecommunications Effort Score Voice of Customer B2C 48

ProProfs Chat

SEPTEMBER 28, 2018

It resonates with a significant demographic that is familiar with messaging apps, and so has important customer engagement potential. It also facilitates text analysis as a bridge to obtaining robust voice of customer (VoC) insight. Janne Ohtonen Customer Experience and Service Leader at Ember Group. When done right (e.g.

Software 106

Software B2B Chatbots Self Service 106

delighted

JUNE 21, 2019

Whether you’re a B2B or B2C company, relevance and longevity in your industry depend on how well your products answer the needs of your customers. According to the Future of Customer Experience Survey by PWC , companies are falling short: “Only 38% of U.S. Companies who understand their customers reap the benefits.

Feedback 53

Feedback Net Promoter Score Effort Score Survey 53

SurveySensum

JULY 14, 2020

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Waypoint Group

DECEMBER 3, 2015

This simple statement actually explains a world of customer experience complexities and implications for how a B2B company should measure their CX. And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work.

B2B 40

B2B B2C ROI Analysis 40

Waypoint Group

JANUARY 23, 2015

But with so many options for what is “deemed important” in customer success, a B2B voice-of-customer (VoC) dashboard has a unique set of requirements. These are the six key performance indicators (KPI’s) we’ve determined to be necessary on every customer feedback dashboard: % of Identified Promoters.

B2B 40

B2B NPS Guidelines Metrics 40

Waypoint Group

DECEMBER 3, 2015

This simple fact opens up a world of customer experience complexities and implications for how a B2B company should measure their CX. And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. The group can change at a moment’s notice.

B2B 40

B2B Customer Experience B2C Analysis 40

Waypoint Group

JUNE 7, 2018

To achieve this, many companies start with “mapping the customer journey” in order to understand the complete set of processes that customers go through to be able to fully use (“adopt”) the product. Are you reaching out to contacts that assess and manage to business outcomes? Are they being responsive to your inquiry?

Customer Success 40

Customer Success Customer Journeys B2B Feedback 40

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience.

Customer Experience 49

Customer Experience Video Sales ROI 49