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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 102
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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Monitoring customer satisfaction metrics and intervening when low satisfaction levels are detected.

B2B 85
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Top Customer Engagement Tips for Retaining Executive Stakeholders

Totango

After considering what a customer engagement strategy is and its benefits, we’ll offer ten key tips for keeping enterprise executives and stakeholders engaged. In the context of B2B SaaS products geared toward enterprise users, the customer engagement strategy seeks to promote adoption by product users, executives, and stakeholders.

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CXNext Live: KPIs That Live Up to Their Name: CX Success Metrics That Work

Bold360

She shared helpful tips from her experiences at John Hancock we think everyone could learn from. And to achieve this, he set an ambitious target for the CX team: increase net promoter scores by 30 in 5 years. This process took a year to nail down, but now the cadence for these metrics is solidly in place.

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An In-Depth Comparison of Product Reviews and NPS Surveys

Retently

Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. On the contrary, NPS survey results are not usually utilized for marketing purposes; however, the metric makes it simple to target Promoters and encourage them to share opinions online.

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The 80/20 NPS Guide for B2B SaaS

Wootric CX Blog

In this guest post, Nathan Lippi, Head of User Research at PandaDoc, shares a Pareto principle approach to getting the most from a B2B Net Promoter Score program. . It’s debated, loved, and hated, but in the world of B2B SaaS it’s rarely used to its full potential. Step 3: NPS’ Secret Third Question.

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7 Tips for an Effective Voice of the Customer Program

delighted

When most companies want to improve their customer experience with a VoC program, they often start with just one customer survey type—usually a net promoter score (NPS) or customer satisfaction (CSAT) survey. Sample B2B Customer Experience Lifecycle Milestones for Transactional Feedback.