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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. Artificial intelligence (AI) is also changing the game and making time-to-insights faster and more efficient. But we see teams fall into an all-too-common trap when they don’t focus on why they’re collecting these metrics.

Metrics 270
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Average Talk Time: The Little Metric with Big Insights

NICE inContact

Average talk time (ATT) is often a neglected little contact center metric. Overshadowed by its bigger, louder counterpart, Average handle time (AHT), it often stays in the background, waiting for someone to notice it and realize its potential. What kind of an experience do you suppose that customer received?

Metrics 161
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article thumbnail

Average Talk Time: The Little Metric with Big Insights

NICE inContact

Average talk time (ATT) is often a neglected little contact center metric. Overshadowed by its bigger, louder counterpart, Average handle time (AHT), it often stays in the background, waiting for someone to notice it and realize its potential. What kind of an experience do you suppose that customer received?

Metrics 146
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Bilingual Customer Support: Where Live Agents and AI Coincide

BlueOcean

The same is true for first call resolution and average handle times. So, of course, we’re biased. The value of that improved metric plays a big role in the client’s bottom line. There are, of course, pros and cons to this option. It’s our thing.

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New KPI Metrics in the Era of Self Service

TechSee

When a virtual agent fields a customer’s enquiry, collects all relevant details and passes it to a human agent for final approval, how should average handling time ( AHT ) be measured? Complex calls take longer, of course. Customer care center metrics in the era of self-service clearly require a different approach.

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Why AHTs Still Matter and 5 Ways to Improve Them

CSM Magazine

Average handle time is an important contact centre metric but it can be a double-edged sword that creates customer dissatisfaction. So, is Average Handle Time (AHT) still a relevant metric and what does it mean for contact centres today?

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Top 5 Customer Service & CX Articles for Week of February 26, 2024

ShepHyken

Of course, there’s more to this article. That’s one of the reasons the Net Promoter Score (NPS) has become one of the most widely used metrics in corporate America and around the globe. This is a cornerstone of customer obsession — when customers are “obsessed” with a brand. Customer advocacy becomes your best friend.