article thumbnail

Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

Mapping this journey starts with the organization’s knowledge of its key customer touchpoints. Next, customers provide feedback and further input to pinpoints those touchpoints most important to them. This type of analysis is called “driver analysis.” A Visual of InMoment Driver Analysis.

Analysis 493
article thumbnail

What is the Role of AI in Customer Feedback Analysis?

Lumoa

But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis. Let’s talk a bit more about how the use of AI tools transforms customer feedback analysis in the next part of this blog.

Analysis 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Traditional data analysis techniques fall short in making sense of this unstructured data, leading to missed opportunities and incomplete insights. Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints.

Analytics 488
article thumbnail

Power up Your Productivity to Drive Experience Improvement

InMoment XI

The exploration of customer journeys also allows you to go beyond surface-level observations, encompassing a thorough analysis of both front-end and back-end processes that significantly influence the quality of the delivered experiences. These elements influence how businesses operate and make decisions.

article thumbnail

Customer Sentiment Analysis: Definition, Benefits and Best Practices

SurveySparrow

Customer sentiment analysis lets you hear what’s really being said between the lines. I have mentioned some of the best practices you must follow while conducting sentiment analysis. (Oh, It goes beyond satisfaction or dissatisfaction and can include emotions like trust, loyalty, excitement, disappointment, and more.

article thumbnail

Customer Sentiment Analysis Vs. Emotions Analytics

Feedbackly

Customer emotions play a significant role in strengthening brand loyalty and fueling a brand’s growth. One is the good old customer sentiment analysis, while the other is the customer emotions analytics. What is Customer Sentiment Analysis? Sentiment Analysis vs. Emotion Analytics: Which is Better? So, which is better?

article thumbnail

How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

Strategy 208