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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Preparing for a Comprehensive Competitive Analysis Before diving in, define clear objectives for your analysis.

Analysis 260
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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

This type of analysis is called “driver analysis.” At InMoment, we use a technique called True Driver Analysis, which surpasses other approaches in quality of results. A Visual of InMoment Driver Analysis. Question #5: Why Does the Approach You Use to Understand These Moments Matter?

Analysis 493
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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

With a well-designed VoC program in place, businesses can gain a competitive edge by focusing their efforts on the areas that matter most to their customers, ultimately driving customer satisfaction, loyalty, and growth. With the help of voice and text analytics, the data analysis process is made even easier.

Analysis 423
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How to Analyze Survey Results: A Guide to Mastering Customer Feedback Analysis

Lumoa

Effectively analyzing survey results can provide numerous benefits, such as enhanced customer satisfaction, increased sales, and improved brand loyalty. Collecting survey responses is like gathering ingredients, but without proper analysis, the survey results are like raw ingredients that haven’t been cooked or seasoned yet.

Analysis 208
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Unlocking Customer Loyalty in the Insurance Industry: NPS Insights

InMoment XI

Derek Eccleston, Director, XI Insights and Consultancy at InMoment Paul Smith, Global Marketing Director at NPSx by Bain & Company In the ever-evolving landscape of the UK insurance sector, understanding the pulse of customer perception and loyalty is paramount. In this blog, we will delve specifically into the UK insurance industry.

Insurance 260
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True Customer Loyalty Starts with The Basics: Which Of These Are You Missing?

InMoment XI

But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty. They might make an impact, but creating customer loyalty is something that must be the center of the company.

Loyalty 519
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Sentiment Analysis on Customer Feedback: A Guide to Enhance Customer Experience

Lumoa

By leveraging sentiment analysis on customer feedback, businesses can understand and dig deep into the emotions of their customers, allowing them to identify and address pressing concerns, and fine-tune their products and services. You may be wondering how sentiment analysis can truly make a difference in your organization.

Analysis 208