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Lessons on Brand Values from Sinners and Saints

Smith+co CX

One of the recent falls from grace featured aviation giant, and fifth biggest airline on the planet, Ryanair. The airline revealed that it will now carry 4 million less travellers than planned, reducing the number from 142 million to 138 million. . Work to reimagine and deepen the brand values across your teams.

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Vacation to Staycation

C Space

Is there an opportunity for brands here – to capitalize on the innate human desire to experience things, places, and ideas. Airlines, travel companies and mobility brands would do well to think harder about the journey as well as the destination, as we may see consumers seek more immersive, more well planned but less regular experiences.

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Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic

Hallmark Business Connections

Alaska Airlines, for example, encourages employees to engage customers on a human level before taking any other action. When brands value quality over quantity in customer interactions, they can add kindness and personal touches to customers’ lives. Creating real connections and happiness requires latitude rather than quotas.

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What is Culture? How People Think, Believe, and Act

Experience Matters

Herb Kelleher, founder of Southwest Airlines, has said that : “If you create an environment where the people truly participate, you don’t need control. Our research has shown that customer-centric organizations demonstrate four CX core competencies : Purposeful Leadership :Leaders operate with a clear, well-articulated set of values.

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9 Effective Tips for Customer Service on Social Media

Comm100

Jet Blue, the airline, has become quite adept at reacting to people’s tweets in a timely manner. Even though they’re not making money by offering the webinar, they’re demonstrating brand values by still responding to their question and building anticipation for their future webinars. Have Ears Where You Have Profiles.

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The Benefits of Value-led Communications

Smith+co CX

Whether it’s a technology failure or a human error, most customers have experienced unsatisfactory communications from brands that they’ve parted cash with and subsequently been let down by. And the typical responses to said failures are often robotic, in some cases entirely silent, or worst of all, destructive to the brand.

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What is Proactive Customer Service and How to Implement It?

ProProfs Chat

This customer-focused exceptional service approach will not only maximize customer satisfaction and convert them into long-term loyal customers but will also enhance your business’s brand value. Your business will be recognized for outstanding customer services that always strive to deliver unique value to their customers.