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Top 13 marketing channels for your business

BirdEye

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Paid digital advertising Tapping into paid digital advertising can be a game-changer for your marketing strategy.

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How to create buyer personas + Free template

BirdEye

Knowing your customers is an integral part of your business’s success. It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. Focusing on the customer is especially important during a marketing campaign.

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15 Types of social media to help boost your brand

BirdEye

In fact, studies show that customers spend 20%–40% more money on brands that have interacted with them on social media. Create entertaining content that will resonate with your followers. You can promote deals, sales, and events and attach links to your content before it disappears forever. Start groups to boost your community.

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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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9 Customer Experience Conferences that You shouldn’t miss in 2020

SurveySparrow

The keynote speakers of NGCX 2020 are Kristin Reilly-Vp of Global People Experience-Walmart, Raj Sivasubramanian- Customer Experience Leader, Airbnb, and many other eminent thought leaders. Who should attend: UX/UI experts, Customer experience Managers, CX design professionals. When: September 2020.

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eCommerce Brands Winning Market Share with Social Insight

NetBase

In 2015, Netflix, a giant in media entertainment, used a little Advanced AI to listen to what their customers were saying, and what they found was frustration. Falling asleep, binge-watching their favorite shows, customers were growing agitated upon waking, only to find show spoilers as their series continued to play as they slept on.

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20+ social proof examples to boost online reputation

BirdEye

This form of social proof first appeared in the form of royal warrants, which allowed merchants providing goods and services to the royal household to advertise the fact. Now, we trust our favorite athletes and entertainers to tell us which restaurants to frequent and what perfume to wear. and “5 million copies sold!”