SmartKarrot

MAY 11, 2022

The first lesson a B2B SaaS (Software as a Service) marketer learns about account-based marketing tactics is that you cannot possibly target each customer in your niche. The best source of increasing your sales is by focusing on your existing customers. While for the current customer, it goes to 60 to 70 percent.

Marketing 10

Marketing B2B Social Media Multi-Channel 10

Magellan Solutions

JULY 15, 2021

On top of that, they’re also one of the leading brands when it comes to pay-per-click advertising. They increase the usage of their phone to reach more B2B customers. 27 acquired new customers in their primary target consumers. That way, they can increase their productivity by converting more leads into actual paying customers.

Call Center 40

Call Center B2B Sales Retail 40

BirdEye

OCTOBER 27, 2023

Businesses might be well-equipped with advanced digital tools and modern-day strategies to attract customers. However, the quest to find the “perfect solution” to customer acquisition remains timeless. Customer acquisition is the backbone of a business’s growth and sustainability. Aim for more customer reviews 7.

Strategy 58

Strategy Social Media Multi-Channel Advertising 58

Hallmark Business Connections

OCTOBER 1, 2020

As someone who uses every channel available and, like many of you, invests heavily in digital technology and paid media advertising, I know that that there is still a time and place for sending a tangible mail piece. Like most channels, email has limitations that can be overcome by mailing. A close relative to mailing is email.

Multi-Channel 53

Multi-Channel Case Study ROI Advertising 53

BirdEye

OCTOBER 31, 2023

In a recent Birdeye study , 78% of respondents agreed they would avoid businesses with a poor online reputation. Customers today heavily depend on online review sites, public forums, and social media channels when choosing businesses. But this doesn’t happen automatically.

Company 110

Company Management Social Media How To 110

Comm100

FEBRUARY 7, 2018

Choosing a customer engagement software solution can be daunting. By keeping this list in sight during research — or using it to ask your vendor questions during a sales pitch — you will be able to avoid hidden drawbacks and make an informed decision about which customer engagement solution is right for your company.

Software 102

Software Customer Engagement Engagement Social Media 102

BirdEye

NOVEMBER 30, 2023

Today, when feeling relatable and personalizing each communication is a priority for brands to offer an exceptional customer experience , using social media reputation management to your advantage can be incredibly beneficial. Customer engagement and loyalty Social media allows for direct customer communication.

Social Media 115

Social Media Management Guidelines Brands 115

CSM Magazine

JUNE 12, 2020

Emergent technologies have forever changed traditional customer service support. Lampton look at the state of customer service in the digital age. Rising customer expectations and increasing brand loyalty competition are driving the need to provide greater value-driven service to both consumers and stakeholders.

Omni-Channel 52

Omni-Channel Customer Service Self Service Virtual Agent 52

BirdEye

MARCH 17, 2023

Small business owners must navigate complex challenges ranging from customer acquisition to human resource management and financial oversight, leaving them with an overwhelming amount of responsibilities to manage alone. Conduct customer and market research to evaluate the feasibility of a new product or service.

Consulting 98

Consulting Social Media Financial Strategy 98

Currency Alliance

DECEMBER 4, 2023

This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost. That is driving brands and customers alike to be more earnest in the pursuit of value a significant acceleration in the deployment of more cost-effective marketing and loyalty technology.

Loyalty 59

Loyalty Trends Data Marketing 59

Bold360

DECEMBER 1, 2016

Customer experience (CX) software helps companies gain valuable insight into their audience’s mindset to tailor products, services, and support to customers’ needs and expectations. With myriad features and functionality, evaluating customer experience software isn’t a cut-and-dry process. In fact, sometimes it can seem.

Software 40

Software Customer Experience Company CRM 40

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52