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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. Positive perceptions lead to increased sales and customer loyalty, while negative perceptions can harm sales and brand value.

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Case Study: Machine Learning vs. Natural Language Processing

Inbenta

The following questions were posed both to the Inbenta Chatbot and to another popular chatbot service on the market that advertises its use of NLP. We then use an algorithm that ranks existing contents to the intent, and the strongest match is returned to the customer in the chatbot’s response. anonyBot:No answer [?].

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Results-driven Leadership. A case study by Marilyn Daley.

CX Centric

This case study is an extract from The Customer Experience Playbook by Jonathan Daniels. She set her project such that after every fortnight without fail, she meets with each of the lead prefects and poses the following questions on them: • How have you advertised your activities? • The full book can be purchased here.

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Results-driven Leadership. A case study by Marilyn Daley.

CX Centric

This case study is an extract from The Customer Experience Playbook by Jonathan Daniels. She set her project such that after every fortnight without fail, she meets with each of the lead prefects and poses the following questions on them: • How have you advertised your activities? • The full book can be purchased here.

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Case Study: Machine Learning vs. Natural Language Processing

Inbenta

The following questions were posed both to the Inbenta Chatbot and to another popular chatbot service on the market that advertises its use of NLP. We then use an algorithm that ranks existing contents to the intent, and the strongest match is returned to the customer in the chatbot’s response. anonyBot:No answer [?].

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3 Case Studies in Successful Social Media Customer Engagement

Win the Customer

Here are three lessons to be learned from brands that have effectively used social content publishing to start a conversation with customers and build long-term relationships. The content aims to mimic the experiences customers might have while eating at Denny’s , so they associate the brand with positive memories.

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Struggling to Generate Leads through Video Marketing? Discover Strategies That Work

SurveySparrow

About 68% of customers prefer watching video content to reading articles, and 83% of marketers say videos help with lead generation. Build brand trust: Videos sharing tutorials, customer testimonials, case studies, and behind-the-scenes content help users get to know your brand, boosting their confidence and trust.

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