Optimove

DECEMBER 28, 2023

The Big Picture: With 2023 in the books, it’s time to pave the way for continued innovation and more meaningful customer connections in the year ahead. At the same time, marketers need sophisticated data analytics to execute personalized, relevant messaging at the speed of a consumer’s interaction with the brand.

CRM 69

CRM Marketing Social Media Analysis 69

BirdEye

OCTOBER 19, 2023

Develop a loyalty program 10. Digital marketing for restaurants is done by using online strategies like social media, SEO, email marketing, influencers, and branded content to help restaurants promote their business, engage customers, and drive sales. Update Google Business Profile for increased visibility 6.

Marketing 62

Marketing Strategy Social Media Multi-Channel 62

SurveySparrow

MARCH 29, 2023

Signup for Free 14-Day Free Trial • No Credit Card Required • No Strings Attached 5 stages of the eCommerce customer journey: How to manage them in 2023 Stage 1: Awareness In this stage, the customer learns about you and your product. Videos that talk about your brand also work. How to create advocates for your brand?

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

BirdEye

APRIL 7, 2023

Let’s look at some of the most critical marketing KPIs you must track in 2023. Cost per lead Cost per lead is an important marketing KPI to monitor in 2023. You can set up tools and analytics to understand how many people visit your website for a given period. So what should you look out for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite. billion in 2030.

Technology 59

Technology Tourism Travel Entertainment 59

SurveySensum

APRIL 8, 2024

Indeed, the essence of digital success is to use the Internet to expand your audience and build a community around your brand — a community of loyal and engaged supporters who are invested in your success. This strategic approach is the first step toward building a strong, recognizable brand.

Strategy 52

Strategy Social Media Advertising Analytics 52

SurveySensum

MARCH 6, 2024

Hot Tip: Consider using Google Analytics to keep track of traffic trends. Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4.

Metrics 52

Metrics Abandon Rate ROI Return on Investment 52

BirdEye

OCTOBER 27, 2023

Customer acquisition is important because your business must increase its customer base and pool of repeat buyers for the following reasons: Easy word-of-mouth marketing to spread the word about your brand. Attract business partners, investors, a better workforce, social media personalities, and new customers with a growing brand.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

Currency Alliance

DECEMBER 7, 2021

Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. We can’t possibly write one article on what you should be doing, let alone summarize all the interesting things that other brands are doing in their unique context.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

SurveySensum

MAY 11, 2023

This approach allows businesses to gather meaningful data that accurately reflect a customer’s overall experience with the brand rather than just a single transaction. By using rNPS to measure customer loyalty and build relationships, retail businesses can gain a better understanding of their customer’s needs and preferences.

NPS 52

NPS Retail Net Promoter Score Effort Score 52

SurveySensum

JULY 4, 2023

In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4 Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Basically why and how customers are interacting with your brand. Why are they leaving midway?

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4 Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase. Basically why and how customers are interacting with your brand. Why are they leaving midway?

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 20, 2023

Recently, I went to H&M, my favorite brand, to snag a new pair of jeans. Improving Digital Retail Experience Customer Churn Category Growth Addressing Cart Abandonment Brand Reputation Improving In-Store Retail Customer Experience In-store Customer Churn High CLV Customers are Spending Less Why is That One Store Not Working?

Retail 52

Retail Feedback How To Self Service 52

Strativity

APRIL 27, 2023

This article was written by Josh Verseput, SVP, Analytics. Material works with some of the largest and most innovative restaurant brands. The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

Loyalty 62

Loyalty Tools Social Media Loyalty Programs 62

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. The same goes for the brand’s online store. Allow customers to interact with your brand where, when, and how they want.

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. The same goes for the brand’s online store. Allow customers to interact with your brand where, when, and how they want.

Retail 52

Retail Strategy Customer Experience Sports 52

BirdEye

MARCH 17, 2023

Developing reports and performance analytics for management review. Small business consultants can serve as brand strategists that help map out a solid business growth journey and recommend tailor-made campaigns/strategies to achieve those objectives. Finding unique methods for reducing costs and maximizing revenue.

Consulting 98

Consulting Social Media Financial Strategy 98