Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. So the initiative offers meaningful utility to many customers. This demonstrates how relatively modest investments can help you tap into a much wider customer base.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Totango

JUNE 26, 2020

and global tech markets beginning in 2020 is now at about 50 percent. As SaaS customers tighten their belts to survive the pandemic, there are expected to be major to severe revenue losses across more than half-a-dozen critical industries, including banking and finance, telecommunications, manufacturing, and others.

Customer Retention 91

Customer Retention Telecommunications Communication Customer Success 91

ChurnZero

AUGUST 21, 2020

So, to reprieve our collective cry for clarity, we asked industry experts to give their best predictions on the future of Customer Success. So, without further ado, here’s what our Customer Success experts had to say: You Mon Tsang , CEO, ChurnZero. 2020 has and will continue to bring extraordinary challenges to Customer Success teams.

Customer Success 84

Customer Success Chief Customer Officer Trends Sales 84

ChurnZero

APRIL 10, 2020

Implementation is a project-based team and rolls off customer accounts once the implementation phase is completed. Unlike Customer Success, their relationship with the customer is finite and bound by a project deadline. Involve Customer Success early. Wednesday, April 22, 2020, 2:00 – 3:00 PM EDT.

Customer Success 61

Customer Success Customer Journeys How To Loyalty Programs 61

LiveChat

OCTOBER 31, 2019

Here are some essential automation strategies and technologies for delivering an outstanding customer experience: 1. Marketing automation technologies allow you to deliver a highly personalized experience to customers across all touchpoints affordably. Marketing automation. Automation doesn’t have to mean robotic.

Loyalty 57

Loyalty Strategy Omni-Channel Call Center 57

Ecrion

MARCH 24, 2021

Why Customer Communicating Is Important | Why Eliminate Weak Communication |. 13 Ways to Improve Customer Communication in Business. As business continues to grow and adapt to the challenges of a post-2020 world, so too does the landscape of how to reach your customers effectively. Automate as Much as Possible.

Communication 52

Communication How To Social Media Customers 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. Much of the bad has derived from a lack of belief or understanding from CEOs, who constrain budgets, and prop up short-term earnings with value that ought to flow to customers.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SurveySparrow

SEPTEMBER 6, 2019

If you have data from all the areas of the organization integrated, then here is an easier way to calculate Customer Lifetime Value: Identify the interaction point where the lead gets converted into a customer. Record the customer journey at each touchpoint. Measure revenue created at each touchpoint. 8 Feedback.

Social Media 51

Social Media Effort Score Metrics Customers 51

C Space

JANUARY 18, 2021

The new rules of engagement (according to customers). How did 2020 change the rules of engagement between customers and brands? For nearly a decade, we’ve tracked the connection between companies and customers. Sectors that have traditionally played a background role in our lives made emotion gains in 2020.

Engagement 116

Engagement Apparel Financial Automotive 116

Kustomer

NOVEMBER 15, 2021

Where online retail and services were once considered a nice or handy shopping alternative, 2020 saw e-commerce transform into an accelerated necessity for brand and customer survival. 80% of consumers who began shopping from a private brand in 2020 intend to continue that loyalty indefinitely.

Brands 59

Brands e-support Customer Experience CRM 59

Gainsight

DECEMBER 18, 2020

percent for private SaaS companies with ARR over $5M in 2020. While the percentage may not seem substantial, these numbers are against increasing new Customer Acquisition Costs (CAC). CAC is the cost you incur by bringing in new customers, such as sales, marketing, salaries, overhead, and onboarding expenses.

Metrics 59

Metrics Net Promoter Score Touchpoint Survey 59

SurveySparrow

JULY 3, 2021

In fact, 73% of people admit customer experience is an essential factor in their purchasing decisions. Yet only 49% of consumers say companies provide a good customer experience. How CX differs from customer service. Customer experience includes customer service. Customers will pay more for a better experience.

Brands 59

Brands Customer Experience Customer Journeys Social Media 59

ProProfs Chat

AUGUST 21, 2020

For Google, millions of small businesses form a major chunk of its customer base and with an empathetic approach, it is helping them stay alive. Empathy leads to stronger customer relationships. Empathy can help your brand foster lifelong personal customer connections. This is the power of empathy. .

Culture 105

Culture How To Net Promoter Score Apparel 105

Answer Dash

APRIL 17, 2020

Understanding customer experience management Customer experience is the sum total of every interaction a customer has with your business, from seeing your logo on a billboard to humming along to the hold music when they use your contact center. What is customer experience management?

Customer Experience Management 66

Customer Experience Management Culture Customer Experience Management 66

Currency Alliance

DECEMBER 7, 2021

Did you hear the term ‘Big Data’ during 2021 (or 2020 for that matter)? But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. I heard it once, two weeks ago at a loyalty conference in London.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

If 2020 has taught us anything it is that diversification (or luck from being in the right sector) can be a lifeline. It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. Customer singular. Open-loyalty networks provide that clean data, to train AI systems to really understand the customer’s context and likely next-best-action.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

OCTOBER 29, 2019

On the cusp of 2020, 1% is almost never the right amount. At a business level, this is because they breed short-sighted reporting, drawing undue attention to the immediate transactional relationship, rather than the long-term value of a customer relationship across multiple touchpoints.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

OCTOBER 27, 2017

All of them can be adjusted, but none will have the direct impact on engagement that offering a loyalty currency the customer wants, or enabling a proprietary loyalty currency to be exchanged will have in appealing to nearly all customers (including the frequent ones). Even the startup scene is booming in Vietnam.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

FEBRUARY 10, 2020

It also rewards customers with points for participating in product reviews – providing valuable feedback data – and the opportunity for customers to earn on non-purchase touchpoints. Tesco has also made a lot of progress in the way it communicates the benefits of its program, with a lot of digital UX enhancements.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52