Remove 2020 Remove Analytics Remove Customer Insights Remove ROI
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Is it Time to Do Away with Market Research Departments?

C3Centricity

Insights 2020 by Kantar-Vermeer spoke about the need for researchers to have five critical capabilities : Research & analytics mastery. A more recent study by BCG and GRBN resulted in an Invest in Insights Handbook to help organisations report on the ROI of the insights function. Business acumen.

Marketing 175
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5 customer experience trends: What’s expected from your brand in 2020

delighted

Considering that it costs up to 6 times more to attract a new customer than to retain an existing one, the immediate and long-term ROI of customer experience is encouraging many businesses to incorporate CX metrics and benchmarks into their definitions of brand health and success. Andy Dunn, CEO of Bonobos.

Trends 40
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Why Technology Won’t Help You Understand Your Customers

C3Centricity

Or worse, they invest in the latest platforms and systems in the hope that using technology to understand customers will help them with their knowledge void. If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not getting 10x the ROI from your data. Is this your case?

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Top 5 Customer Experience Predictions For 2021

Kustomer

Over 80% of companies who prioritize customer experience report an increase in revenue. 2020 brought huge changes to the business world and impacted customer service and operations across the board. Customer experience is becoming complex, with 51% of businesses using at least eight channels for CX alone.

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5 Reasons You Need a Next-Gen Chatbot for Customer Support

Solvvy

The Time is Right for a Customer Support Chatbot. In 2020 it’s become more important than ever to provide your customers with fast, effective, and personalized support. Next-gen chatbots improve your customer experience. Next-gen chatbots provide support analytics and customer insights.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

So the initiative offers meaningful utility to many customers. 15,000 members participated before the Loyalty Magazine Awards submission deadline (February 2020), and by March, the trial had been rolled out permanently to stores UK-wide[i]. And recycling certain problematic plastics is genuinely difficult for most people.

Loyalty 52
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Assessment for Almost-Automatic CX Excellence

ClearAction

Your individual scores reveal your competencies in facilitating customer experience maturity, as described above. Success factors for Align and Embed maturity levels are your methods for facilitating automatic CX excellence: Ask: how you collect customer insights sets the stage for how customer-centric you run your business.