Forrester's Customer Insights

JUNE 11, 2019

The winners in customer experience management were able to master the ecosystem game, combining physical and digital touchpoints seamlessly.

Touchpoint 47

Touchpoint Customer Experience Management Management Customer Experience 47

Forrester's Customer Insights

SEPTEMBER 6, 2019

Having a design system is now table stakes for companies that want to scale design, drive a consistent, seamless customer experience, manage design debt and technical debt, and free up designer time to solve new challenges — not re-invent the wheel. But can a design system also ensure the experiences you create are inclusive?

System 48

System Customer Experience Management Customer Experience Management 48

Hello Customer

AUGUST 24, 2020

They have been using Hello Customer since the beginning of 2019 to gain deeper insights into customer expectations, with great success. Here are 3 ways in which Hello Customer helps them achieve their CX goals: 1. Asking the right questions across the customer journey.

Marketing 52

Marketing Touchpoint Government CRM 52

SurveySensum

JULY 14, 2020

Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. Brenda Lynn Dichoso is a customer experience executive with direct vertical market experience in designing, implementing, and managing complex customer care operations in a telecom set-up.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Forrester's Customer Insights

JULY 22, 2019

How do we manage innovation when we’re busy with incremental improvements? Companies commonly ask me these innovation questions: What emerging technology should I invest in this year? We’re piloting [new technology] — where do we start? What this shows is that many companies know that innovation is important — and they’re right.

Innovation 47

Innovation Technology Management Company 47

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. Her areas of expertise include market research, program management, marketing, instructional design, and training.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His best-selling book in 2016 is called: How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing. Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. Her areas of expertise include market research, program management, marketing, instructional design, and training.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Forrester's Customer Insights

MARCH 10, 2021

But despite all the disruption, APAC organizations actually delivered better customer experiences in 2020 than in 2019. In India, most experiences were good despite a sharp dip in consumer spending and […]. 2020 was no doubt a crazy year.

Connections 60

Connections Banking Consumers Customer Experience 60

Qualtrics

AUGUST 18, 2020

Since the launch of the campaign in February 2019, the agency (of 680,000 participants) has fielded 189,000 online application submissions, Lehman said during her June presentation. Since the start of the program in February 2019, the agency has launched over 100,000 questionnaires , and they usually get about 1,800 responses a week.

Conference 26

Conference Wait Times Feedback Customer Experience Management 26

Forrester's Customer Insights

JULY 29, 2019

I mention it because Forrester defines customer experience (CX) as your customers’ perceptions of their interactions with your brand, and that photo drew widespread attention to the fact that perceptions can vary widely from one person to […].

Customers 41

Customers Interaction Brands Customer Experience 41

Forrester's Customer Insights

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 45

B2C Strategy Touchpoint Marketing 45

Forrester's Customer Insights

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

Employee Experience 28

Employee Experience Customer Experience B2C Brands 28

Help Scout

JUNE 22, 2021

Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences. 80% of companies use customer satisfaction scores to analyze customer experience and improve it. 72% of companies believe they can use analytics reports to improve the customer experience.

Customer Service 128

Customer Service Social Media Self Service Knowledge Base 128

SmartKarrot

AUGUST 12, 2021

With the increasing expectations of customers, companies need to look out for new ways to interact and improve their processes and service quality. In this context, many organizations are leveraging AI to boost their customer experience (CX) with more innovative techniques. AI-enabled analytics for vital customer insights.

Customer Experience 11

Customer Experience Automotive Chatbots e-support 11

Forrester's Customer Insights

JUNE 25, 2019

I am back from two days at UX STRAT 2019 — a conference that gathers an international community of design leaders and experience makers. This single-track conference offers presentations about the latest trends at the intersection of business strategy, user experience (UX), product, and service design.

Innovation 44

Innovation Conference Data User Experience 44

Qualtrics

JUNE 1, 2021

Powered by the Qualtrics Experience Management (XM) Platform , Standard Chartered is using customer feedback to proactively deliver superior customer experiences across every channel - in the branch, through the contact center, and over digital platforms. I'm glad to say the results speak for themselves. “In

Banking 43

Banking Touchpoint Effort Score Contact Center 43