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Customer Experience in 2018: Trends and Statistics

Answer Dash

Now, more than ever, optimizing customer experience should be a #1 business priority. Today’s customer expectations are continuously on the rise, and a positive online experience could mean the difference between a conversion and a lost customer. Organisations with a poor omnichannel strategy retain just 33% of customers.

Trends 54
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The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

While avalanches of paid ads, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded – the one at the end of your driveway (or attached to your house or in your lobby). Given the crowded digital content space, your content marke ting strategy can benefit from an offline component.

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Customer Experience Predictions for 2019

Maru Group

2018 was an important year for retailers and UK brands. Changing spending habits, growing business rates, unprecedented levels of discounting and even the weather all collided to make 2018 one of the most difficult trading years for consumer brands in recent history. The customer journey doesn’t stop when a shopper hits ‘purchase’.

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Digital Transformation Didn’t Work: This Is What You Should Do Now

Beyond Philosophy

Experts estimate that anywhere from 50 to 80 percent of digital transformation projects failed in 2018. Perhaps most importantly, this effort requires a strategy rather than a “check-the-box” attitude. You need to understand what is driving value for your firm from your Customer Experiences. Empathy helps, too.

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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” For 2018 they need to trust that customers know what they want. So how do marketers step up and deliver?

Fashion 58
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The Powerful Impact of a Great Social Media Reputation

Second to None

Creating an online experience that pushes customers further along their path-to-purchase can be a differentiator between growth and stagnation. Ultimately these paid practices can help initiate the online interactions that your organization will have with customers, helping to get your foot in the door of your customers’ attention.

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Brand Move Roundup – June 12, 2020

C Space

So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. In 2018, he announced scholarships for two black students attending Cambridge University , expanding the scheme with two more in 2019.

Brands 52