Second to None

MARCH 26, 2018

You can access the post by clicking here , or by reading below: This piece was originally published by Econsultancy on March 26, 2018: “It’s tempting to see people who buy from brands as consumers, and not customers. What’s the difference between a consumer and a customer? one action you can take today.

Consumers 54

Consumers How To User Experience Brands 54

Lumoa

OCTOBER 31, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We asked 15 experts these three questions to figure out what direction industry is taking: How do you see the future of customer experience?

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Second to None

MAY 9, 2019

The fact is, customers’ information allows for companies to create a more personalized , low-effort customer experience that ultimately leads to higher satisfaction. Though over the years, customers have grown to be skeptical towards the collection of consumer data. Keep your Data Safe. 1,3] [link]. [2][link]. 2][link].

Data 86

Data Social Media Study Consumers 86

Second to None

APRIL 11, 2018

Like other fields, organizations get gain the upper-hand by monitoring and responding to popular trends in the Customer Experience field. Consumer preferences are continually shifting, and brands that manage to update their CX platform to meet this moving target are positioning themselves to provide a great value to customers.

Trends 54

Trends Customer Experience Self Service Voice of Customer 54

Second to None

FEBRUARY 6, 2019

Research revealed little to no improvement in customer experience over the course of 2018 [1]. Shaw argues that in order to see tangible improvements in customer experience, companies must be willing to disrupt the status quo of their organization. You have to know what the customer wants before you can give it to them.

Customer Experience 67

Customer Experience Voice of Customer Innovation Course 67

Second to None

OCTOBER 16, 2018

The holiday season is approaching and it can help determine whether 2018 was a year of growth or stagnation for your retail brand. New technologies have shifted consumer expectations, changing the necessary preparatory work that a brand must complete to ensure a bountiful holiday season. 1,2,3 [link].

Customer Engagement 67

Customer Engagement Engagement Ecommerce Retail 67

Second to None

APRIL 6, 2018

Establishing a solid block of your customer’s “mindshare” can be very valuable to establishing long-term customer relationships. Ultimately, to accomplish this your brand needs to provide a great service and be an experiential destination for your target customer segments. Take a controversial stance.

Brands 61

Brands Customer Centricity Voice of Customer Consumers 61

Second to None

AUGUST 2, 2018

From unclean environments to terrible examples of customer service, these moments can have a permanent and poisonous impact on the perception that consumers have of your organization. In this instance, a customer who refused to give up his seat after the airline overbooked his flight was violently removed from the aircraft.

Brands 59

Brands Airlines Social Media Voice of Customer 59

Second to None

MARCH 30, 2018

You can access the article by clicking here , or by reading below: This piece was originally published by AdWeek on March 30, 2018: “In 1997, I was flying out to San Jose, Calif., And this number will only keep growing as consumer behaviors evolve, driving brands to look to new technologies to solve those gaps.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Second to None

SEPTEMBER 20, 2018

Mobile devices have become a ubiquitous aspect of American consumer culture. It’s no wonder then that as customer habits transitioned further towards mobile, Google answered. On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. Things have changed, however. Let’s dive in.

Ecommerce 54

Ecommerce Customer Experience Customer Journeys How To 54

Second to None

MARCH 28, 2018

on March 27, 2018: “A business is only as good as its customers. But how you interact with your customers after they become customers is perhaps the most important part of the business-client relationship. ” For example, in my yoga studio, we want to offer certain classes on the schedule.

Net Promoter Score 59

Net Promoter Score Effort Score NPS Voice of Customer 59

Second to None

APRIL 4, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Oracle on April 3, 2018: “Customers are a business’ most valuable asset, which is why they spend a lot of money to acquire new ones and work hard to retain the ones they have.

How To 54

How To Retail Effort Score Voice of Customer 54

Second to None

MARCH 21, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Entrepreneur on March 15, 2018: “The up-and-coming generation of younger B2B procurement professionals is once again bucking prior generations’ preferences, and companies that don’t keep up aren’t likely to win contracts.

B2B 59

B2B B2C Transportation Voice of Customer 59

Customer Alignment

DECEMBER 18, 2017

As I was considering ‘what to expect in 2018’, I took a step back and contemplated 2017. From our own work helping organisations deliver experiences that customers will cherish and value, and as consumers ourselves, we have seen streamlining of customer experiences. What did we hear, what did we see?

Omni-Channel 45

Omni-Channel Customer Journeys Chief Customer Officer NPS 45

Storyminers

JULY 6, 2020

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Temkin Group was acquired by Qualtrics in October, 2018.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Second to None

FEBRUARY 19, 2019

Mystery shopper programs and customer surveys are effective ways to gain valuable insights about your customers and their overall brand experience. 1,2,4] PYMNTS.com, Enterprise Retail Grocery Report October 2018. [3] 1,2,4] PYMNTS.com, Enterprise Retail Grocery Report October 2018. [3] 3] [link]. [5] 5] [link]. [6]

Industry 73

Industry Brands Rewards Programs Loyalty 73

Second to None

MARCH 8, 2019

According to a 2018 Gallup study, 23 percent of employees experience feeling burned out at work very often while 44 percent feel burned out sometimes. In customer experience, we consistently look at consumer data to inform our decisions and initiatives. It is associated with high levels of stress and low levels of ambition.

Study 48

Study Financial Customer Centricity Employee Experience 48

Second to None

FEBRUARY 19, 2019

Mystery shopper programs and customer surveys are effective ways to gain valuable insights about your customers and their overall brand experience. 1,2,4] (2018). Enterprise Retail Grocery Report October 2018. PYMNTS.com. [3] 3] [link]. [5] 5] [link]. [6] PYMNTS.com. [3] 3] [link]. [5] 5] [link]. [6]

Industry 48

Industry Brands Rewards Programs Loyalty 48

Storyminers

JULY 6, 2020

Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Temkin Group was acquired by Qualtrics in October, 2018.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Second to None

MARCH 5, 2018

You can access the piece by clicking here , or by reading below: This piece was originally published by Forbes on March 5, 2018: “It is difficult not to roll your eyes when you hear executives talk about “putting their customers first,” especially when their businesses behave like their customers are more of a burden than a blessing.

Brands 54

Brands Retail ROI Metrics 54

Second to None

APRIL 16, 2018

However, as communication with consumers gets increasingly spread to multiple channels, it is more challenging to make sense of this information. Each of those potential points of interaction creates data every time the customer acts by clicking on a website or performing a search or phoning a call center.

Data 54

Data Call Center Measurement Brands 54

Second to None

FEBRUARY 23, 2018

Properly trained employees will serve as the most influential indicator of a leading Customer Experience, which is described in greater detail below by Joey Coleman for Brand Quarterly. The statistics support adopting more personalized communications when it comes to creating touchpoints between customers and business personnel.

Technology 54

Technology Brands Voice of Customer Communication 54

SurveySensum

JULY 14, 2020

Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Second to None

APRIL 2, 2018

on April 2, 2018: “ Customer acquisition is an ongoing challenge. You need customers for your company to survive , but converting them is costly. I use the Pareto principle to evaluate customer strategies. To learn more, check out Rhett Power’s piece written for Inc. What to do?

Omni-Channel 54

Omni-Channel Brands Voice of Customer Customers 54