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Report: Economics of Net Promoter Score, 2016

Experience Matters

We just published a Temkin Group report, Economics of Net Promoter, 2016. Here’s the executive summary: Net Promoter® Score (NPS®) is a popular metric that companies use to analyze their customer experience efforts, but how does it actually relate to loyalty?

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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. We saw a surge of interest in the topic of culture in 2015, and we expect even more executives to begin the long-term journey of culture change in 2016. Effort Metric Expanding. Every interaction has three components: Success, Effort, and Emotion.

Trends 120
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Choosing Between CSAT, NPS or CES: Why it Does Not Matter  

COPC

Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). However, this ongoing argument about the “right” metric is misguided. Let’s delve into each of these most commonly used metrics.

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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Similarly, customer experience (CX) and market researchers must look beyond just fixing individual transactions and in-the-moment interactions with consumers to effectively demonstrate the return-on-investment (ROI) of their research efforts to the executive suite. What they need is a full picture—the “why” of customer behavior.

ROI 252
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4 reasons why customer experience programs fail (and how to avoid them)

Alida

According to Forrester , a one percent increase in CX scores can translate up to $100 million in annual revenue. Instead, in 2016, the company launched live-streaming and “Moments” —features that were low on users’ wish lists. Twenty-five percent admit that their company isn’t meeting expectations at all. Lack of ownership.

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How to Use Net Promoter Score (NPS) to Drive Growth

GetFeedback

It’s time to implement a Net Promoter Score (NPS) program. Net Promoter Score is a trusted measure of customer loyalty. The Net Promoter Score survey isn’t where the magic happens—it’s where it begins. After customers respond, you can calculate your NPS score: the quantifiable measure of how your customers feel about you.

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5 Top Customer Service Articles For the Week of November 21, 2016

ShepHyken

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report by Ash Read. CustomerGauge) A unique attribute of Net Promoter is the simplicity; everyone understands the concept and how to calculate the score. My Comment: CustomerGuage has released an “eBook” about the power of NPS (Net Promoter Score).