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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Similarly, customer experience (CX) and market researchers must look beyond just fixing individual transactions and in-the-moment interactions with consumers to effectively demonstrate the return-on-investment (ROI) of their research efforts to the executive suite. Relationships bring better customer experiences.

ROI 252
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4 reasons why customer experience programs fail (and how to avoid them)

Alida

According to an Accenture-commissioned study by Forrester Consulting, only seven percent of business leaders think that their company’s shopping experience exceeds customer expectations. According to Forrester , a one percent increase in CX scores can translate up to $100 million in annual revenue. CX is a huge business opportunity.

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Employee Engagement and Better Customer Engagement in 2016

Verint

Everyone is looking for a competitive advantage in 2016. While a good bit of the discussion focuses on the customer experience—and it should—providing tools for success to the people who speak daily with your customers should be front and center as well.

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The 5 trends brands need to address for improved customer service

Eptica

Author: Pauline Ashenden The latest Institute of Customer Service (ICS) UK Customer Satisfaction Index (UKCSI) has a positive message for everyone involved in customer service. compared to January 2016, marking the fourth straight improvement in results. The top sector, Non-food retail, scored 82.5

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6 Examples of Successful Customer-Centric Companies

CSM Magazine

According to research done by Forbes, companies who have customer-centricity in their marketing strategies profit 60% more than those who don’t. To become customer-centric, it’s important you first understand the core needs and wants of your potential buyers. Afterwards, the translation will be completed within a minute.

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Find out how Vax has transformed its customer experience at Salesforce World Tour London

Vonage

The Salesforce World Tour London is on May 19 th and we are delighted to have been selected as one of the Salesforce 2016 Customer Success stories. I am excited to be sharing our story and talking about how Vax has transformed its customer service as a key part of the customer journey.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

ROI 59