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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

The quote is in fact the very first line of the executive summary of this years Nunwood UK Customer Experience Excellence Report – a report that should be essential reading for any customer experience professional in the UK. Yet despite this, my opinion of their brand has not changed. Personalisation.

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A new era of experience branding: The KPMG Nunwood Customer Experience Excellence Centre 2015 UK Analysis

ijgolding

For the last six years, Nunwood (now a part of the KPMG family) have been assessing how customer centric well known brands are across three continents. It was a sentiment I very much agreed with – you can read more about the 2014 results here. Rather, a brand is what a brand does. Powerful stuff.

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Top 10 BOB Blog Posts of 2014: Empathy, Big Data and Metrics

Bob Hayes

I’ve counted the pageviews of each blog post for 2014 and present them here in my end-of-year summary. I was surprised that my blog post on the role of empathy in the customer experience received the most pageviews this year. blog posts for 2014 were: Got Empathy? : The top 10 B.O.B. They are interpreted by people.

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5 Ways to Instill Customer Focused Values Throughout your Organization

Experience Investigators by 360Connext

This led to more sharing beyond what the brand alone could do. Creating bite size pieces of content about your customer experience helps everyone – inside and outside of your organization – understand what experience you’d like to create. Happy Customer Experience Day!

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Are You Celebrating #CXDay Tomorrow?

Customers That Stick

CX Day is dedicated to celebrating customer experience and professionals who work in the customer experience field. CX Day is held on the first Tuesday of October, so this year it is being celebrated tomorrow, October 7, 2014. Communication: A Pillar of Customer Experience Success (Twitter conversation).

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Top 10 Customer Experience Podcasts You Should Listen To

Kustomer

Customer retention expert Joey Coleman and social media expert Dan Gingiss host this lively podcast. Their ‘quick-hit’ segments deliver customer-focused tips, tools and trends for optimizing your brand strategy through customer service. The Chief Customer Officer Human Duct Tape Show. Crack the Customer Code.

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Customer Experience – Fact or Fiction?

ijgolding

Over the last few years, many experienced business people all over the world have been working hard to create, nurture and develop a brand new profession. Whilst organisations have always delivered experiences, it is only now that most are starting to recognise the importance of them. professional qualification. that is right….professional