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Can I Get Some CX With That Big Mac?

Experience Matters

In Temkin Group report, ROI of Customer Experience, 2014 , we found that a modest improvement in customer experience can generate an average of $437.5 The 2014 Temkin Experience Ratings of fast food chains shows that McDonald’s is tied for 16th spot out of 19 QSRs. I applaud McDonald’s for the move.

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Report: Lessons in CX Excellence, 2015

Experience Matters

The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award. This report has rich insights about both B2B and B2C customer experience.

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Are You Celebrating #CXDay Tomorrow?

Customers That Stick

CX Day is held on the first Tuesday of October, so this year it is being celebrated tomorrow, October 7, 2014. Here is a sample of the topics being covered: Linking CX Strategy to Corporate Strategy & Brand Values (Google hangout). Communication: A Pillar of Customer Experience Success (Twitter conversation).

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

In my post last year, I named 2014 “ The Year of Empathy.” Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. A strong brand provides guidance and motivation for employees and clarifies CX priorities.

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15 Brand Trends for 2015

CX Journey

Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Brands Will Get Emotional : Successful brands need to identify the emotional values in their categories and make them the foundation for meaningful positioning, differentiation, and authentic storytelling. believability criteria.

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5 Ways to Apply AI and Win Back Business

CSM Magazine

By providing your customers with a multiple-choice approach to renewal and win-back and a clear path to completing the customer journey, which is supported by rich content, customer service managers can deliver a customer experience that is consistent with both their organization’s commercial goals and brand values.

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What Brands Need to Know When Partnering with Athlete Influencers

NetBase

Solo, “who was arrested in 2014 on charges of assaulting two family members and served a 30-day ban last year after her husband was arrested on drunken-driving charges while he and Solo were in a borrowed team van,” couldn’t seem to stay out of the negative spotlight. Even if it means sacrificing everything,” is very Nike.

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