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15 Brand Trends for 2015

CX Journey

Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. Brands Will Get Emotional : Successful brands need to identify the emotional values in their categories and make them the foundation for meaningful positioning, differentiation, and authentic storytelling. believability criteria.

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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

In my post last year, I named 2014 “ The Year of Empathy.” Although I published 13 CX trends for 2013 and 14 CX trends for 2014 , I decided that 15 trends for 2015 would be too many to track. A strong brand provides guidance and motivation for employees and clarifies CX priorities. Contact Center Loyalty Aspirations.

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5 Ways to Apply AI and Win Back Business

CSM Magazine

A win-back bot, used in combination with other chatbots such as a quote bot, and loyalty bot, can help to retain customers who are nearing the end of their contract and are at risk of switching to a competitor and can even help to entice back customers who’ve already left.

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Why Happy Customers Don’t Become Repeat Customers — and How to Get Them Back

ReviewTrackers

This article was written by Brandon Carter, a customer engagement and loyalty writer and analyst for Access Development. Read more of his articles over on the Access Loyalty Blog. A 2014 Nielsen survey revealed that 78 percent of consumers don’t consider themselves loyal to a particular brand. It rarely happens.

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50+ Customer Engagement Statistics for 2020

ProProfs Chat

Elaborating on this maxim, I would also like to add that unhappy customers can ruin the brand value in minutes. And we all know, what goes online, reaches everyone and hampers the brand image as well. Customer loyalty. Customer Engagement & Loyalty. Type, type, click, and the damage is done!

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The widening UK customer experience gap

Eptica

This makes the customer experience vital to building and developing brand values – annoy enough consumers through poor service or behavior and your reputation will suffer, perhaps fatally. Customer experience is the new branding As detailed above, how customers perceive your company is central to your brand reputation.

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CX for Smarties, A Beginner’s Guide to Customer Experience

Experience Matters

This graphic from the report “ The ROI of Customer Experience, 2014 ” shows the connection between CX and loyalty. This video shows the definition of CX ( the perception that customers have of their interactions with an organization ) as well as three elements of an experience ( success , effort , and emotion ).