Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them
Comm100
NOVEMBER 27, 2017
What the media saw was a company that had nailed all of the elements of the perfect public apology: it was remorseful, concerned with its customers, listening, communicative, and taking action. By choosing video as his method of delivery, Doyle put a face on the brand, making the apology seem more relatable and sincere to customers.
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