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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

Some attributes of an operational efficiency approach to CX include: A focus on defining success using KPI metrics (internal fixation) with little or no inclusion of the customers’ jobs-to-be-done needs (external focus). One symptom of this could be a customer who is quoted an organization policy to explain why they cannot get what they want.

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What #CX Professionals Wanted to Know in 2018

CX Journey

How Do You Measure #CX Success? How do we measure it? In this post, I outlined potential success metrics to get your wheels turning. Keep in mind, though, that you don't need a ton of metrics; decide on a one or a few, and stick with them. I outlined how each contributes. How do we show ROI? What's in Your #CX Budget?

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Building Blocks of a Customer Experience Transformation Strategy

CX Journey

You might know it as Bain's Delivery Gap, which states findings from their 2005 research: 80% of executives believe they deliver a superior experience, while only 8% of customers agree. Acquisition often includes discounts, while metrics include free candy bars and oil changes in exchange for a 5-out-of-5 rating. What gives?

Strategy 151
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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

His research focuses on customer satisfaction, customer experience, measurement, and management. Morgeson thinks there are two answers: Organizations need to do more than measure satisfaction. Unfortunately, many companies still don’t give that credit to their market research folks and what the marketing metrics tell them.

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What We’ve Learned to Help Clients Generate NPS Growth!

Daniel Group

We started work with our first dealer in 2005 because management wanted to (1) know what customers thought about their service and (2) identify ways to improve it. The statistical correlation between these two measures is significant. Following are some things we have learned. Some food for thought!

NPS 52
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Expect NPS Growth with Dealer Buy-In to Improve Customer Experience!

Daniel Group

We started work with our first dealer in 2005 because management wanted to (1) know what customers thought about their service and (2) identify ways to improve it. The statistical correlation between these two measures is significant. Following are some things we have learned. Some food for thought!

NPS 52
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Black Friday vs Cyber Monday Social Sentiment

NetBase

In 2005, Cyber Monday entered the online fray. According to the Shop.org/ Bizrate Research 2005 eHoliday Mood Study, ‘77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005).’”.