Comm100

MARCH 2, 2022

There are three distinct approaches for a customer experience management program. One approach is to chase customer expectations, another focuses on operational efficiency, and the third is an aligned outcomes approach to customer experience management. Closing the Delivery Gap.

Customer Expectations 130

Customer Expectations Net Promoter Score Effort Score Policies 130

Beyond Philosophy

MARCH 16, 2023

We asked Forrest Morgeson, assistant professor of marketing at the Broad College of Business at Michigan State University and the director of research at the Customer Satisfaction Institute at Michigan, to discuss it with us on the podcast. His research focuses on customer satisfaction, customer experience, measurement, and management.

Customer Satisfaction 88

Customer Satisfaction Effort Score Competitive Advantage Self Service 88

CX Journey

JANUARY 2, 2019

How Do You Measure #CX Success? This is an ongoing conversation: What does customer experience transformation success look like? How do we measure it? First, it's important to recognize that there are three different audiences of this transformation: employees, customers, and the business. I outlined how each contributes.

Employee Engagement 94

Employee Engagement ROI Metrics Omni-Channel 94

CX Journey

JANUARY 30, 2019

Do you know all of the building blocks of a customer experience transformation strategy? You might know it as Bain's Delivery Gap, which states findings from their 2005 research: 80% of executives believe they deliver a superior experience, while only 8% of customers agree. Early on, you should have defined your success metrics.

Strategy 151

Strategy Customer Experience Metrics Guidelines 151

SurveySensum

SEPTEMBER 8, 2023

This demonstrates that by reducing customer churn and enhancing overall customer relationships, companies can save lost revenue and boost customer spending. NPS also helps companies identify areas where they might be making short-term gains at the expense of customer satisfaction, which could harm long-term profitability.

NPS 52

NPS ROI Social Media Effort Score 52