Gravy Analytics

JULY 11, 2019

Indy 500 2019 5/26/19 Sports 4790 West 16th Street Indianapolis IN 100. Kentucky Derby 2019 LIVE 5/4/19 Sports 700 Central Avenue Louisville KY 81. Longines Kentucky Oaks 5/3/19 Sports 700 Central Avenue Louisville KY 58. Tampa Bay Rays vs. Cleveland Indians 5/25/19 Professional Baseball / MLB 2401 Ontario St Cleveland OH 48.

Sports 40

Sports Entertainment Conference Banking 40

Gravy Analytics

MAY 24, 2019

Lone Star Volleyball Classic 4/19/19 Sports 650 South Griffin St. Wrestlemania 4/7/19 Sports 1 MetLife Stadium Dr. East Rutherford NJ 23. Virginia Craft Beer Fest 4/13/19 Sports West Laburnum Ave. GEICO 500 4/28/19 Sports 3366 Speedway Blvd. Houston Astros 4/6/19 Professional Baseball / MLB 501 Crawford St.

Sports 40

Sports Conference Entertainment Financial 40

Forrester's Customer Insights

FEBRUARY 1, 2019

Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] i] One of the most anticipated games in […].

Sports 47

Sports Analytics Data Customers 47

Bob Hayes

MARCH 22, 2015

Even sports franchises are getting into the game of analytics. Analytics Adoption in Sports. Analytics Adoption of Professional Sports Teams. ESPN recently ranked 122 sports teams on their use of analytics in running their franchise (see Great Analytics Ranking ). ” The Effectiveness of Analytics in Sports. .”

Analytics 40

Analytics Sports Study Culture 40

Think Customers

SEPTEMBER 29, 2016

Yesterday at Advertising Week in New York City, MLB, NBA, and NFL executives shared their thoughts on the evolution of customer engagement in major league sports and why they’re experimenting with new technologies from live video to virtual reality. Kids learn about sports differently today,” commented Dawn Hudson, CMO of the NFL.

Sports 40

Sports Innovation Advertising Video 40

Maru Group

MAY 5, 2020

As we continue to seek to understand how the COVID-19 pandemic affects consumers’ day-to-day realities, we conducted qualitative research with sports fans to dive deep into their feelings, actions, and attitudes. Globally, sports have been put on hold. As any fan knows, sports represent more than competition. Cultural Context.

Sports 52

Sports Engagement Marketing Entertainment 52

Qualtrics

FEBRUARY 14, 2020

As part of our Market Research Visionaries series, we spoke to Major League Baseball Strategic Research Manager, Scott Harris, about working in sports, personalizing feedback methods for millions of fans, and how a video game gave him a thirst for data. It’s a really fun challenge to bring fans’ voices to the table.”. And younger audiences?

Sports 34

Sports Video Entertainment Feedback 34

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

Qualtrics

MAY 10, 2021

The future of sports is facing an experience transformation. When asked if college football needs a Commissioner or similar leadership position to lead and align the FBS conferences, 69% of all participants agreed that the college sports league would benefit from a centralized place for decisions. either disagree or strongly disagree.

Sports 26

Sports Study Conference Leadership 26

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. Fan engagement is a wake-to-sleep business and requires better, and smarter, mobile, social, and digital-led environments to keep fans coming back to the stadium and being full-fledged members of the sports/team community.

Sports 50

Sports Technology Engagement Wireless 50

Experience Matters

MARCH 1, 2015

This week, I attended the annual MIT Sloan Sports Analytics Conference , Once again, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. 7) Rob Manfred’s thoughts on the MLB. 8) Fan experience continues to evolve.

Sports 120

Sports Conference Analytics Social Media 120

C Space

JULY 24, 2020

Fox Sports will debut “virtual fans” in its live MLB broadcasts during the shortened 2020 season. “If it’s an 8-1 game, the crowd can be thinned out,” said Brad Zager, executive producer and executive vice-president for Fox Sports. The Washington D.C.-based

Brands 52

Brands Sports Advertising Transportation 52

Pretium Solutions

OCTOBER 29, 2011

These brands had options, often with competitors (NFL, NHL, MLB) and more traditional channels (TV spots) that might be able to tell a better cold metric story than I could. This isn’t just about celebrities or sports teams, either. No longer did we have to say, “Trust us, our fans really like the team.”

Customer Service 40

Customer Service Social Media ROI Metrics 40

Pretium Solutions

OCTOBER 29, 2011

These brands had options, often with competitors (NFL, NHL, MLB) and more traditional channels (TV spots) that might be able to tell a better cold metric story than I could. This isn’t just about celebrities or sports teams, either. No longer did we have to say, “Trust us, our fans really like the team.”

Customer Service 40

Customer Service Social Media ROI Metrics 40

Pretium Solutions

OCTOBER 29, 2011

These brands had options, often with competitors (NFL, NHL, MLB) and more traditional channels (TV spots) that might be able to tell a better cold metric story than I could. This isn’t just about celebrities or sports teams, either. No longer did we have to say, “Trust us, our fans really like the team.”

Customer Service 40

Customer Service Social Media ROI Metrics 40

Optimove

FEBRUARY 8, 2024

Likewise, not all Vegas Raiders fans bet the same way , with distinct preferences influenced by backgrounds, finances, risk tolerance, sports knowledge, and betting goals, among other factors. Their modus operandi is to research online and then go buy in store.

Marketing 52

Marketing Omni-Channel Sports Comparison 52

Avaya

AUGUST 15, 2016

The professional sports industry in North America is projected to reach $73.5 billion by 2019 (PwC Sports Outlook Study). But how do sports clubs and stadium operators ensure that they’re getting their piece of the industry pie? Take the top 4 professional sports leagues in North America: NFL, NBA, NHL, and MLB (Statista 2016).

Data 40

Data Sports Multi-Channel Trends 40

Experience Matters

MARCH 13, 2016

This week, I made my 5th annual pilgrimage to the MIT Sloan Sports Analytics Conference, As always, I really enjoyed hearing players, owners, general managers, members of the press, and experts discuss two of my favorite topics: #sports and #analytics. This was the 10th year of the conference.

Sports 120

Sports Conference Analytics Management 120

Experience Matters

SEPTEMBER 11, 2016

consumers to look at the make-up of NFL fans, examining the consumers who say they like watching the NFL (and other pro sports) on TV. (Go Pats!) So I tapped into our Q1 2016 benchmark of U.S, As you can see in the chart below: NFL is […].

Sports 120

Sports Consumers 120

Experience Matters

MARCH 17, 2016

One of the things I noticed at this year’s Sloan Sports Analytics Conference is that teams were not as focused on the issue of losing younger fans. So I decided to see if there’s anything to worry about. While we don’t have data on kids, we do have lots of data on young adults. I tapped into our 2012 […].

Sports 120

Sports Conference Analytics Data 120

AWS Machine Learning

FEBRUARY 10, 2023

Mike brings a wealth of knowledge and experience to the team with a master’s degree in analytics from the University of Chicago, a bachelor’s degree in sport management from the University of Florida, and experience in both the scouting department of the Minnesota Vikings and the recruiting department of Florida Gator Football.

Sports 65

Sports Training Analysis Data 65