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How to Prove the ROI of Your Voice of the Customer (VoC) Program

GetFeedback

For most businesses, understanding the Voice of the Customer is like trying to figure out how to experience the Grand Canyon. How do we begin? Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business.

ROI 309
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How to Elevate the Customer Experience with Conversational Commerce

Lumoa

Identifying Customer Touchpoints Your first step is to identify the various touchpoints where customers engage and interact with your brand. Knowing all the relevant touchpoints means you can design strategies that improve the CX for each. Don’t interact with customers just for the sake of it.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Then consider how to intentionally design and execute on customer journey improvements, internal process design, and employee engagement efforts to move the organization closer to those goals. Learn more about how to set up your Mission, Strategic Vision, and Team Charter here. Key Metrics and Steps to Consider for Measuring ROI 1.

ROI 143
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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

Use other business knowledge to find the ROI of your CSAT initiatives. A simple way to consider ROI is to take the number of dissatisfied customers and multiply that by how much it would cost to sell to new customers. . Here’s another example on how to calculate ROI with this information.

ROI 195
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.

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How to Sell Customer Experience to Your Organisation

Lumoa

If you want people in your organisation to appreciate the value of customer experience, you need to learn how to sell customer experience (CX) to those who are not dealing with it day in and day out. You need to learn (and teach) how to sell customer experience to your whole organization. Why selling customer experience is challenging.

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Customer Experience ROI Opportunities on B2B Touchpoints

ClearAction

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. 4 Steps to Customer Experience ROI. Make sure each group knows how to interpret and act on the data. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints.